June Recap: The Latest with Location-Based Targeting and Location Data


Simpli.fi is dedicated to helping marketers achieve the goal of truly personalized, one-on-one advertising. With that end in mind, this month in the Simpli.fi blog we covered key topics centered around location data, attribution, and location-based marketing. June also saw Simpli.fi continue to make a splash in the media. Among other highlights, Simpli.fi was named one of Inc. Magazine’s Best Workplaces for 2019, and CEO Frost Prioleau weighed in on some trending industry topics.

With July almost upon us, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!


June’s Top Blog Posts

In today’s programmatic industry, location-based marketing campaigns must incorporate precise targeting and high-quality location data to be successful. And speaking of success, how do you measure it? That’s where attribution comes in. See the blog posts below to learn how Simpli.fi is changing the game when it comes to location-based marketing and foot traffic attribution.

LPS19 Video Series: GPS Based Addressable vs. IP – The Difference and Why It Matters

When it comes to location-based marketing, all targeting methods are not created equal. In this iteration of our LPS19 Video Series, we discuss how Addressable Geo-Fencing and the differences between IP- and GPS- based targeting play out on the ground. Simpli.fi Sales Directors Katy Southard and Lauren Elliot co-host a panel featuring Amanda Chaon (Digital Media Manager at Click Rain), Kerry Wallace (Lead Digital Channel Specialist at Minneapolis Star Tribune), and Zack Hescott (Simpli.fi Midwest Sales Director).

Location Data: Why Accuracy Matters for Marketers

Attention location-based marketers: do you know the quality of the location data you’re using? If not, it’s time to find out. Advertisers are wasting 30-50% (in some cases as much as 80%!) of their location-based targeting spend on “inaccurate, poor-quality data, some of which is fraudulent.” (Streetfight). Check out the full post to see why this issue is so crucial to the success of your campaigns, and how Simpli.fi is able to provide marketers with the cleanest, most precise location data available today.

LPS19 Video Series: Geo-Conversion Lift Attribution Explained

In this installment of our LPS19 Video Series, Director of Product Development Matt Sundberg walks us through Geo-Conversion Lift, Simpli.fi’s groundbreaking attribution technology. Every marketer has one thing in common: they want to know whether their campaign made an impact. Thanks to Simpli.fi, we now have the answer. Watch the full video on our blog for a nuts and bolts explanation of Geo-Conversion Lift, including how we calculate Lift, best practices, and some of the granular insights and metrics Geo-Conversion Lift makes available to marketers.


Simpli.fi in the News

Simpli.fi continued to make waves in the press this month. Below are the greatest hits from June, including Simpli.fi being named one of Inc. magazine’s Best Workplaces for 2019, and CEO Frost Prioleau discussing the future of OTT/CTV advertising with AdAge.

Mary Meeker’s 2019 Internet Trends Report: 11 Highlights (And Lots of Industry Insight)

In this article, Simpli.fi CEO Frost Prioleau shares his thoughts on Mary Meeker’s 2019 Internet Trends Report with AdAge. Frost weighs in on the future of OTT/CTV, its benefits, and how advertising spend will be affected.

Simpli.fi Named a 2019 Best Workplace by Inc. Magazine

We are thrilled to announce Simpli.fi’s inclusion in Inc. Magazine’s fourth annual Best Workplaces for 2019. This list is made up of American companies that have created exceptional workplaces through vibrant cultures, deep employee engagement, and stellar benefits. Simpli.fi was named to the list out of 2,000 submissions.

Expert: Why Localized Data is a Good Investment

Our CEO Frost Prioleau did a deep dive with BizReport’s Kristina Knight, discussing the trends impacting localized programmatic advertising. In this in-depth discussion, Frost speaks to addressable and mobile advertising, OTT/CTV, and some programmatic best practices for marketers.

Simpli.fi CTO Paul Harrison Elected to 2019 NAI Board of Directors

Simpli.fi expands our role as an industry thought leader with the election of CTO Paul Harrison to the NAI Board of Directors. The NAI (Network Advertising Initiative) is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising.


Interested in learning how Simpli.fi’s advanced location-based targeting solutions can benefit you and/or your clients in July? Email us at hi@simpli.fi.