For online advertisers, social media offers plenty of benefits. But those benefits rarely extend beyond the walls of their platforms. Social display breaks those barriers by harnessing the power of social in a programmatic environment.
SIMPLI.FI’S PARTNERSHIP WITH SPACEBACK HELPS SOCIAL ADVERTISERS SUCCEED IN A PROGRAMMATIC WORLD
Earlier this year, Simpli.fi and Spaceback launched a social display partnership. Together, we help brands maximize performance by leveraging their existing social media channels. This allows advertisers to develop unique programmatic ads from existing social posts.
Spaceback’s social display solution automatically converts social posts into programmatic assets. Once converted, these creatives are ready for immediate activation with Simpli.fi. Any advertiser can use social display creative from Spaceback alongside Simpli.fi. These advertisers maximize reach using an existing social media presence through programmatic advertising.
Social display shows engagement from major social platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest. Reactions such as likes and comments update in real-time on the corresponding display ads. This fully-automated process also tracks advanced engagement metrics and enables Simpli.fi’s clients to boost performance and efficiency.
DISCOVER HOW A DIRECT-TO-CONSUMER FLOWER BRAND INCREASED E-COMMERCE SALES USING SOCIAL DISPLAY
A direct-to-consumer seller of high-end floral products recently used social display as part of their buy with Simpli.fi. The results proved successful for the brand. Their initial goals were to improve their digital advertising performance, increase sales, and measure return on ad spend (ROAS). Our partnership with Spaceback played a key role in the success of this campaign.
The brand turned to Simpli.fi to reach new qualified shoppers and maximize online sales using precise targeting. Through our Addressable Audience Curation tool, they accomplished that. The campaign targeted two unique household-level audiences:
- Known gift purchasers with a male head of household in specific ZIP codes, and
- Adults ages 35-75+ with an annual income of $75K or more
The brand paired household-level targeting with Keyword Search Retargeting and Site Retargeting. This enabled them to reach shoppers who indicated buying intent based on their online behaviors. From that point, Spaceback converted the brand’s social media posts into programmatic assets.
In under two months, the advertiser measured success with Spaceback’s social display creative. They leveraged Simpli.fi’s Transaction Value Reporting to attribute online sales, measure average cart value, and calculate return on ad spend (ROAS).
INCREASE RETURN ON AD SPEND AND EXTEND YOUR ADVERTISING REACH USING SOCIAL DISPLAY
Advertisers with a social media following reap the benefits of social display. They extend their footprint by utilizing an established presence across another performance-based medium. Extend your brand’s reach across the rest of the internet via programmatic advertising with the look and feel of social media today.
To learn more about this offering, watch our latest webinar on Social Display.
Interested In Partnering With Simpli.fi And Spaceback For Social Display?
Fill out the form below, contact your Simpli.fi representative, or email us at email@example.com for next steps.