Linear TV Advertisers: Don’t Let Cord-Cutting Slow Your TV Advertising Efforts

15
Nov
2022
11/15/2022

For linear TV advertisers, cord-cutting has changed the game. It hasn’t done away with traditional TV. But it has presented a new opportunity for effective TV advertising. Simpli.fi offers a range of solutions to help these advertisers bridge the gap while making the most of their opportunity.

THE ONGOING CONVERSION OF CORD-CUTTING FROM LINEAR TV TO STREAMING PLATFORMS

Statista projects that households with a traditional TV subscription will be in the minority by the end of the year. That means marketers must tap into CTV advertising to reach the majority of U.S. households. As cord-cutting continues, it’s time to reconsider an effective, modern-day TV advertising strategy.

Performance marketers must ask, “How do we reach qualified audiences on the TV at home?” If most households lack a traditional TV subscription, that’s only going to get harder to do via linear TV. To that note, it’s no surprise that CTV is video advertising’s fastest-growing channel.

Consumers continue to flock to streaming platforms faster than ever before. And TV advertisers aren’t far behind. Given the targeting and analytics CTV offers, it’s a no-brainer. Instead of buying panel-based information, you’re buying high-impact digital audiences at scale. Simpli.fi sees how meaningful that is to the bottom line. We offer TV advertisers a best-in-class solution for household-level CTV targeting and attribution.

SIMPLI.FI HELPS TV ADVERTISERS REACH CORD-CUTTING AUDIENCES THROUGH ITS ADDRESSABLE CTV SOLUTION

Our CTV advertisers reach cord-cutting audiences with scale, targetability, and measurement. These key benefits highlight what makes our CTV advertising solution so powerful. Performance marketers can focus on high-impact TV audiences with scale, targetability, and measurement. Let’s briefly walk through how we do this in a practical fashion.

Through our Addressable CTV solution, we offer TV advertising at home with massive reach, superior targeting, and advanced attribution. First, we use our addressable technology to tap into over 126 million U.S. households. Then, we apply various targeting techniques to create and reach those high-impact audiences. Finally, we measure success with online and offline attribution tools.

More specifically, we can focus on the entire country or a single zip code. We can target audiences based on 3,000+ demographics, psychographics, and interests. And we attribute the direct impact your campaign efforts had on online conversions and/or in-store foot traffic. For example, we could target Toyota Sequoia owners, serve them CTV ads, and measure service appointments booked online as a result. Or, we could target dog owners within 10 miles of your pet supply stores, serve them CTV ads, and measure foot traffic as a result.

DEDUPLICATE YOUR TV ADVERTISING EFFORTS WITH SIMPLI.FI’S LINEAR TV SUBSCRIBER EXCLUSION TOOL

As consumers race to streaming platforms, some potential cord-cutters haven’t completely cut the cord yet. We know that complicates media buying for linear TV advertisers. This poses a challenge for those looking to avoid duplicating efforts while maximizing returns.

Earlier this year, Simpli.fi released a solution to address potential overlap. Our Linear TV Subscriber Exclusion tool helps TV advertisers maximize their efforts.


With this offering, we can provide guaranteed incremental reach at the household level.


This tool prevents delivering CTV ads to households with a traditional TV subscription. That means you’ll only serve CTV ads to non-linear household audiences.

This, in turn, produces a greater return on ad spend (ROAS) with better efficiency. You can reach high-impact audiences with confidence knowing you’re not duplicating efforts. That provides linear TV advertisers with an efficient solution to maximize their budgets. All while experiencing superior targeting and advanced attribution when working with Simpli.fi.

 

 
 
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