Last week, we talked through best practices around how marketers can successfully measure foot traffic and lift. Now that you are caught up to speed on all things covering location-based marketing, let’s dive into OTT/CTV being the next big wave of programmatic.

OTT advertising, while in its infant stages, is already here in a big way – and it will only become more central to marketing initiatives in the coming years as consumer viewing habits continue the shift towards apps and internet-connected TVs. In fact, millions of consumers have already ditched their traditional cable subscriptions, so it should come as no surprise that online and multichannel advertising are expected to account for nearly a third of all TV spending by 2021 (PwC).

As the adoption rate continues to grow, Jae Scarborough, Simpli.fi Head of Sales – Eastern US, introduces the OTT/CTV opportunity and Simpli.fi solution in this compelling panel-based presentation. A panel of three Simpli.fi partners and one Simpli.fi team member share their OTT strategies, challenges, best practices, and advice for advertisers.

To learn more, watch the video below from Simpli.fi’s LPS18 and stay tuned for more excerpts and takeaways from the summit.
 

Next up, Strategies for reducing SMB churn.