LPS18 Video Series: Strategies for Reducing SMB Churn


In this next iteration of our LPS18 video series, we are excited to dive into best practices and strategies for reducing SMB churn.

Did you know that acquiring a new customer is anywhere from five to twenty-five times more expensive than retaining an existing one? It’s now more important than ever before to keep your current customers happy so they continue advertising with you.

Backed by compelling data, Simpli.fi Director of Training David McBee dishes out his best tips for digital salespeople to keep their advertisers coming back. Learn the most effective methods for churn reduction from the initial pitch to campaign set-up and management to reporting and beyond.

To learn more, watch the video below from Simpli.fi’s LPS18 and stay tuned for more excerpts and takeaways from the summit.

Did you miss last week’s video on how to bringing OTT/CTV to local advertisers? Don’t fret, you can catch it here.

And, be sure to check out all of our videos thus far in our LPS18 Video Series: