Join us as we kick off this brand new video series that will cover hot topics in the programmatic space, market trends and predictions for the future as covered in our 2018 Localized Programmatic Summit!
First, let’s dive into the state of localized programmatic. In a stat-packed presentation, Simpli.fi CEO Frost Prioleau discusses the key factors driving the programmatic industry and impacting the local space: OTT/CTV, geo-fencing, omni-channel, CPMs, attribution, automation, and more.
Key takeaways from this session include:
- There is a growing need to make advertising more personal. More localized.
- Advertisers of any size are constantly evaluating how they can most effectively identify and reach customers in the cities and locations where they live and play and as a result, they are adjusting their marketing spend.
- BIA/Kelsey forecasts that U.S. location-based ad spend will double in the next five years.
- Advertisers who are looking to invest more in local advertising should make sure they are affectively localizing audiences, messages and budgets.
To learn more, watch the video below from Simpli.fi’s LPS18 and stay tuned for more excerpts and takeaways from the summit.