LPS19 Video Series: GPS Based Addressable vs. IP – The Difference and Why It Matters


Simpli.fi’s Addressable Geo-Fencing solution uses actual, verified GPS data to target individual households and businesses at the address-level, rather than IP-based targeting. This is an important distinction, and one of the things that makes Addressable Geo-Fencing so special. While IP targeting can be effective to an extent, there are significant concerns around lower match rates and reduced accuracy.

In our latest LPS19 video, you’ll get to see how Addressable Geo-Fencing and the differences between IP- and GPS- based targeting play out on the ground. Simpli.fi Sales Directors Katy Southard and Lauren Elliot co-host a panel discussion featuring Amanda Chaon (Digital Media Manager at Click Rain), Kerry Wallace (Lead Digital Channel Specialist at Minneapolis Star Tribune), and Zack Hescott (Simpli.fi Midwest Sales Director).

Check out the full video from Simpli.fi’s LPS19 below.

If you missed it, check out our previous video in this series What is Unstructured Data and Why You Should Care.

Next up in the LPS19 Video Series is “Most Common Campaign Fails and How to Avoid Them.”

Follow the links below to check out the rest of the videos in our LPS19 Video Series: