Have you ever bought a gift online for someone else and then were targeted for similar items? Perhaps it was a baby gift and now all you are seeing are parenting-related ads that aren’t relevant to you. This happens due to outdated targeting technology that uses audience segments. The technology does not take into account that you were shopping for someone else, resulting in wasted impressions. The good news is there’s a better way to target a relevant audience with timely ads and avoid wasting impressions. The answer lies within the use of unstructured data.
In this next iteration of our LPS19 Video Series, Simpli.fi Trainer Craig Diebel discusses what unstructured data is, why it matters for advertisers, and what makes Simpli.fi’s approach to audience targeting using this type of data so unique.
To learn more, check out the video below from Simpli.fi’s LPS19.
If you missed it, check out our previous video in this series OTT/CTV and the State of the Technology.
Next up in the LPS19 Video Series is “GPS Based Addressable vs. IP: The Difference and Why It Matters.”
Follow the links below to check out the rest of the videos in our LPS19 Video Series:
- LPS19 Video Series: OTT/CTV – The State of the Technology
- LPS19 Video Series: Addressable Geo-Fencing – Differentiators and Best Practices