LPS19 Video Series: Concluding Thoughts and Key Takeaways from Simpli.fi Clients


And that’s a wrap for our LPS19 Video Series! If you missed any of the LPS19 videos covering hot programmatic topics and trends, we’ve got you covered. Check out a complete list and links to all of our LPS19 video sessions below, followed by key takeaways of the Summit from Simpli.fi clients.

OTT/CTV: The State of the Technology

Using the latest industry stats and drawing on his own extensive industry experience, Simpli.fi Director of Training David McBee walks us through the current state of OTT/CTV from basic definitions to the profound implications this technology has for advertisers.

Addressable Geo-Fencing: Differentiators and Best Practices

David McBee takes us on a deep dive into Simpli.fi’s Addressable Geo-Fencing solution, and explores its differentiators and outlines some best practices.

What is Unstructured Data and Why You Should Care

Simpli.fi Trainer Craig Diebel discusses what unstructured data is, why it matters for advertisers, and what makes Simpli.fi’s approach to audience targeting using this type of data so unique.

GPS Based Addressable vs. IP: The Difference and Why It Matters

See how Addressable Geo-Fencing and the differences between IP- and GPS- based targeting play out on the ground. Simpli.fi Sales Directors Katy Southard and Lauren Elliot co-host a panel discussion featuring Amanda Chaon (Digital Media Manager at Click Rain), Kerry Wallace (Lead Digital Channel Specialist at Minneapolis Star Tribune), and Zack Hescott (Simpli.fi Midwest Sales Director).

Geo-Conversion Lift Attribution Explained

Director of Product Development Matt Sundberg keeps it simple with a nuts and bolts explanation of Simpli.fi’s Geo-Conversion Lift. Matt walks through the basic concepts, including how we calculate Lift, best practices, and some of the granular insights and metrics Geo-Conversion Lift makes available to marketers.

Auto Advertising: What Works and What Doesn’t

Automotive marketing has long been an area where Simpli.fi excels. In this stat-packed LPS19 session, Simpli.fi’s Alex Panhans (Senior Sales Director) and Jody Oliverson (Data Science Team) walk us through why Simpli.fi wins in automotive marketing.

Seven Habits of Highly Effective Local Sales Organizations

Simpli.fi Chief Revenue Officer James Moore takes us through seven habits and practices that highly successful local sales organizations tend to have in common. He draws on his extensive personal experience to provide insightful and actionable ways to help sales organizations reach their full potential.

Leveraging Offline Data for Digital Use

Simpli.fi’s Sandra Weber (Director of Sales for the Southeast) conducts an in-depth interview with Alex Kreitman (Vice President of Digital Marketing at Momentum Marketing). You’ll learn why this topic is so relevant, and get insights into how you can successfully incorporate offline data into your own marketing efforts.

Interested in learning more about Simpli.fi’s 2019 Localized Programmatic Summit? Hear what our clients have to say about the Summit, and what some of their key takeaways were from LPS19 in the video below.

Thanks to all of our clients who attended Simpli.fi’s 2019 Localized Programmatic Summit. And be sure to be on the lookout for information regarding LPS20 that will be coming down the pipeline soon!