31
Mar
2020

March Recap: Helping and Supporting Our Advertisers and Partners During Uncertain Times

03/31/2020

March was a month unlike any other. With the spread of COVID-19, we’ve seen businesses shift strategies, develop creative ways to drive revenue, and provide new value to their clients. Our goal is to help you as we navigate these uncharted waters together.

In case you missed anything this month or just want to revisit something, here are the best of Simpli.fi’s articles, stories, and features from March. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

March’s Top Blog Posts

NATIONAL PROGRAMMATIC: REACHING CONSUMERS HOUSEHOLD BY HOUSEHOLD AT SCALE

When this post was written, we had no idea how relevant it would become in regards to COVID-19. With so many consumers now homebound, Simpli.fi’s ability to target at the household-level with both precision and scale has become crucial for advertisers during this turbulent time. Check out the full post to learn more.

COVID-19: ADVERTISING STRATEGIES TO HELP YOUR BUSINESS DURING THESE UNCERTAIN TIMES

We recognize that our partners and advertisers are in uncharted territory and business needs are shifting. With that in mind, Simpli.fi is here to help and support you any we can. In this post, we have provided several strategies to help advertisers keep revenue coming during the COVID-19 outbreak.

REACHING HOMEBOUND CONSUMERS DURING COVID-19

As the COVID-19 outbreak continues and social distancing becomes the new normal, people are spending more and more of their time at home. One key way Simpli.fi can help advertisers is through our Addressable Programmatic solutions, through which any relevant household can be targeted with ads across all devices—including both small screens and the big screen in the living room. Read on to learn more.

 

Simpli.fi in the News

OTT & TARGETED TV: A MASSIVE “GREEN FIELD” OF OPPORTUNITY

(Borrell’s Local Marketing Trends Podcast)
Simpli.fi CEO Frost Prioleau was featured on this noted industry podcast. Topics of discussion included OTT/CTV advertising, targeted TV spots, and Simpli.fi’s big push into Addressable Programmatic.

WILL FORT WORTH BE THE NEXT HOT SPOT FOR CORPORATE RELOCATIONS?

(D Magazine)
Simpli.fi gets great local coverage in this article on Fort Worth’s role as a center for both business and culture. Specifically, Simpli.fi’s move to its new offices in the Mule Barns of the Fort Worth Stockyards is mentioned.

SIMPLI.FI’S SAREYKO: EDUCATING CLIENTS IMPROVES CONFIDENCE AND BUSINESS

(Beet.TV)
Simpli.fi’s VP of Platform Sales, Advanced TV, and Addressable, Sandra Sareyko, was a part of a town hall conversation with Furious Corp founder and CEO Ashley Swartz at the Beet Retreat in San Juan. In this video, she discussed how investing in the education of our clients, when it comes to learning the ropes of programmatic, helps improve the performance of our clients by providing confidence, and ultimately driving our business upwards.

OFFICE ENVY: THESE 15 DALLAS-FORT WORTH COMPANIES ATTRACT TOP TALENT WITH THEIR INNOVATIVE SPACES

(Dallas Innovates)
In more local media coverage, Simpli.fi gets a shout out for how our culture and office space helps attract and retain talented employees. Specifically, our employees’ ability to work outside and the endless and tasty snacks we provide for all employees are cited.

SIMPLI.FI INTRODUCES NEW ONLINE ATTRIBUTION FOR OTT/CTV ADVERTISING

(Martech Advisor)

This month we were thrilled to announce the release of our new online attribution for OTT/CTV advertising. Now, Simpli.fi advertisers can directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions.

INTERVIEW WITH CO-FOUNDER & CEO, SIMPLI.FI—FROST PRIOLEAU

(Martechcube)
In this Q & A, Simpli.fi CEO Frost Prioleau answers some questions about his role in the company, his journey into the ad tech market, and the current state of technology in the industry. Check out the full article to catch Frost’s input on a number of interesting issues.

 
We hope all of our partners and advertisers, as well as your families, stay well during this challenging time. If you have any questions, concerns, or want to utilize Simpli.fi’s Addressable Programmatic to reach consumers at home, please contact us at hi@simpli.fi.