31
Mar
2021

March Recap: Raising the Bar for OTT/CTV Attribution and Addressable Programmatic

03/31/2021

Now more than ever, advertisers need two things: results, and the ability to prove out those results. Put simply, it’s all about ROI. This is where Simpli.fi’s OTT/CTV attribution and addressable programmatic solutions shine. We cover both on the blog this month. And make sure you don’t miss out on our very own CEO Frost Prioleau’s exciting Q and A with BizReport.

As we move into April, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

March’s Top Blog Posts

ADDRESSABLE PROGRAMMATIC: THE LATEST DIGITAL ADVERTISING REVOLUTION

Today, it’s commonplace for consumers to use multiple devices and watch on different screens in a single day. Advertisers need a way to reach these consumers across all of their devices with household-level precision. This is where addressable programmatic comes into play. It’s the latest revolution when it comes to digital advertising. Check out the full post to learn more.

OTT/CTV ADVERTISING: ACHIEVE ADVANCED ATTRIBUTION UNHEARD OF WITH LINEAR TV

In a previous post, we’ve taken a look at the precise targeting opportunities available with Simpli.fi’s OTT/CTV advertising solution and how linear buyers can benefit. In this new March post, we dive into the advanced attribution capabilities available for linear TV buyers when it comes to OTT/CTV advertising. Learn more about how Simpli.fi’s OTT/CTV solution can provide advertisers with advanced metrics that would be unheard of in linear.

 

Simpli.fi in the News

HOW TO UPDATE PROGRAMMATIC STRATEGY FOR 2021

(BizReport)

In this insightful Q&A with Simpli.fi CEO Frost Prioleau, Frost weighs in on how brands need to be updating their strategies in response to how customers are shopping and interacting.

DIGITAL LEADER LYNDA CLARIZIO JOINS SIMPLI.FI’S BOARD OF DIRECTORS

(MartechSeries)

Simpli.fi is happy to announce the addition of digital leader Lynda Clarizio to our Board of Directors. Check out the full feature article to learn more about this exciting development.

MOVERS AND SHAKERS: HEADSPACE, BIRDEYE, CRITEO, AKAMAI, AND MORE

(MobileMarketing)

Simpli.fi’s addition of digital leader Lynda Clarizio to our Board of Directors gets a shout-out.

 

To begin leveraging the best in household-level targeting and OTT/CTV attribution, reach out to us at hi@simpli.fi.