29
May
2020

May Recap: Featuring Webinars and Commentaries on Key Industry Trends

05/29/2020

This May saw Simpli.fi offer multiple webinars and commentaries pertaining to key industry trends. Topics included OTT/CTV advertising and current revenue-driving opportunities for agencies and marketers coming out of the pandemic.

In case you missed anything this month or just want to revisit something, here are the best of Simpli.fi’s articles, stories, and features from May. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

May’s Top Blog Posts

WEBINAR: OPPORTUNITIES FOR ADVERTISING AGENCIES COMING OUT OF THE PANDEMIC

Simpli.fi CEO Frost Prioleau has a virtual discussion with two industry and agency experts: Marla Kaplowitz, President and CEO of 4A’s; and Rob Norman, former Global Chief Digital Officer of WPP’s GroupM. These three industry experts and thought leaders look at the challenges agencies have been facing, and what opportunities they can look to and prepare for as the current paradigm starts to shift.

COMMENTARY: OTT/CTV COULD BE A POTENT AD FORCE IN 2020 ELECTION

Few things are more significant for political marketers than the upcoming 2020 election. In this exciting commentary, Simpli.fi CEO Frost Prioleau weighs in on the effect OTT/CTV advertising could have on the election.

WEBINAR: TV BUYERS GUIDE TO BUYING PROGRAMMATIC CTV

Brian Garrigan (VP of Agency and Brand Sales at Simpli.fi) sits down with Lee Doyle (former Executive Director at GroupM) to discuss all things programmatic CTV. Among other topics, confusion around CTV is dispelled, and clarity introduced on the differences between audience and content buying, reach, attribution measurement, and more.

WEBINAR: PROGRAMMATIC RESTAURANT MARKETING BEFORE, DURING, AND AFTER COVID-19

Throughout the outbreak, Simpli.fi has remained dedicated to helping our advertisers and partners navigate the crisis. To that end, in this webinar Simpli.fi’s Chief Revenue Officer James Moore and our VP of Brand and Agency Brian Garrigan dive into the state of programmatic marketing for restaurants as it was before the COVID-19 outbreak, what it’s looking like now, and what advertisers can expect in the future.

 

Simpli.fi in the News

PERFORMANCE MANAGEMENT BASED ON PEOPLE NOT METRICS

(HRMorning)
Simpli.fi Chief Customer Officer Elizabeth Brockey weighs in on what employee “success” really entails in this insightful commentary.

TOP 5 PROGRAMMATIC ADVERTISING PLATFORMS FOR 2020 AND BEYOND.

(Marketing Toolbox)
Simpli.fi included in Marketing Toolbox’s list of the top five programmatic advertising platforms. Among other benefits, the article cites that our advertisers can build audiences based on various criteria such as device, OS used, browser, geography, intent-based search data, etc.

IMPENDING CHALLENGES IN ADVANCED TV COULD COMPLICATE THE DIGITAL AND BROADCAST TEAM DIVIDE

(AdExchanger)
In this dynamic commentary, Simpli.fi Chief Revenue Officer James Moore discusses some of the confusion surrounding advanced TV, and how the industry can navigate the various issues involved.

IN THE ABSENCE OF UPFRONTS, PROGRAMMATIC OTT IS SET TO SURGE

(AdExchanger)
In this article on the state of programmatic OTT, Simpli.fi is cited as being able to help performance-based brands attribute online conversions to OTT media.

SIMPLI.FI NAMED A FINALIST FOR 2020 ADEXCHANGER AWARDS

(PRNewswire)
Simpli.fi is honored to be included as a finalist in the 2020 AdExchanger Awards for our OTT/CTV advertising solution.

 
We hope all of our partners and advertisers and your families continue to stay well during this challenging time. If you have any questions, concerns, or want to utilize Simpli.fi’s localized programmatic offerings, please contact us at hi@simpli.fi.