May Recap: Political Marketing Never Sleeps and the Latest with OTT/CTV Advertising

27
May
2021
05/27/2021

This month on the blog, we are proud to showcase two compelling case studies featuring a partnership with Foundation Blue where we helped drive voters to the polls for over 168 political candidates, as well as our partnership with TEGNA where we drove a 107% increase in website leads for a national senior living chain. Among other highlights, you’ll see how powerful Simpli.fi’s OTT/CTV household-level targeting capabilities can be in the political arena, and how granular keyword-level targeting can drive performance for a national brand with over 26 locations across the country.

In the media realm, we’re thrilled to highlight our CTV partnership with FreeWheel, and some exciting Q&A’s with some Simpli.fi thought leaders.

As we move into June, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

May’s Top Blog Posts

CASE STUDY: FOUNDATION BLUE REACHES LOCAL VOTERS ACROSS THE COUNTRY AMID 2020 ELECTION SEASON

See how Simpli.fi’s partnership with political media firm Foundation Blue helped 168 candidates in 23 states drive voters to the polls. Our powerful OTT/CTV household-level targeting solution enabled political advertisers to get the right ads in front of the right voters. Check out the full case study to see how Simpli.fi was able to scale and manage dozens of localized campaigns simultaneously across 23 states with varying flight dates, video assets, voter registration lists, and more.

CASE STUDY: NATIONAL SENIOR LIVING CHAIN INCREASES WEB TRAFFIC WITH LOCALIZED TARGETING FROM TEGNA AND SIMPLI.FI

In this exciting case study, Simpli.fi partnered with TEGNA to successfully generate leads for a national senior living chain with over 26 locations by leveraging our granular keyword-level and behavioral targeting solution. Thanks to our keyword-level transparency, Simpli.fi and TEGNA were able to provide full transparency into the data guiding each impression, including why users were targeted, the keyword-level costs to reach them, and when they searched for, or read, relevant keywords. Overall, the campaign was able to drive a 107% increase in leads year-over-year and over 12,000 website views at a cost of $4.06 per website visit. Check out the full case study to learn more.

 

Simpli.fi in the News

FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTV

(MediaVillage)

MediaVillage does a deep dive into Simpli.fi and FreeWheel’s Programmatic CTV partnership. Check out the full article to see why this is so significant for advertisers, and for some direct quotes and insights from our own CEO Frost Prioleau, as well as FreeWheel’s U.S. CRO Mark McKee.

RUNNING EFFECTIVE ADVERTISING CAMPAIGNS IN TODAY’S DYNAMIC MARKETING ENVIRONMENT

(Talk CMO)

In this insightful Q & A with Talk CMO, our very own Senior Vice President of Marketing Ryan Horn weighs in on how to achieve effective advertising campaigns in today’s marketing environment. Topics include steps brands should be taking and how CMOs can prove out ROI.

2021 EFFECTIVE DIGITAL MARKETING AWARDS SHORTLIST ANNOUNCED

(MobileMarketing)

We are thrilled to be selected for inclusion in two categories for Masterclassing’s 2021 Effective Digital Marketing Awards. Simpli.fi is shortlist in the Most Effective Attribution category, as well as the Most Effective Retail Campaign category. Winners will be announced at a virtual awards ceremony on July 9, 2021.

YEXT RUNS FIRST TV AD CAMPAIGN

(MediaPost)

Simpli.fi gets a shoutout in this article on Yext’s first TV commercial as part of its new integrated marketing campaign.

 

To begin taking advantage of Simpli.fi’s Programmatic solutions, including OTT/CTV advertising and granular keyword-level targeting, reach out to us at hi@simpli.fi.