In honor of the NCAA’s annual basketball tournament kicking off today, we are analyzing our own matchup of sorts. Let’s discuss how Simpli.fi’s addressable advertising solutions solve the need for custom audience planning tools. With these resources, we make media planning and buying easier than ever before–without sacrificing performance or scale.
TAKE ADVANTAGE OF CUSTOM AUDIENCE TOOLS TO PROVIDE SOLUTIONS FOR DIFFERENT NEEDS
Audience planning is not a one-size-fits-all approach. Advertisers carry with them various targeting needs across different verticals, with personalization needsn for specific messages or campaigns. In other words, what might work well for one brand or campaign might be the wrong audience for another. That’s why it’s critical to enlist a technology platform capable of providing custom audience tools to meet your various advertising needs.
Hypothetically speaking, the art of picking “ winning matchups” means being able to connect with the right audience to meet your brand’s needs. This requires an easily accessible planning tool capable of accomplishing your advertising goals. Our audience planning tool allows you to construct and activate personalized household-level audiences at scale. All advertisers on the Simpli.fi platform gain access to our Addressable Audience Curation tool, making it easy to plan, create, and activate audiences in real time.
Our advertisers can effectively reach their target audiences based on over 3,000 demographic, psychographic, and behavioral factors. You can deliver ads to your desired audiences by utilizing sample variables such as:
- Demographics (age, education, gender, ethnicity, marital status, number of children, etc.)
- Financial Data (estimated household income ranges, net worth, credit card data variables, etc.)
- Household Data (political party affiliations, military members and veterans, voter status, etc.)
- Occupational Data (student, part-time, full-time, homemaker, management, industry-specific, etc.)
- Hobbies & Interests(a wide variety of sports, arts & crafts, cooking, fishing, skiing, photography, etc.)
Additionally, this tool provides the benefit of creating combinations for maximum customizability. You can plan as many audiences as you’d like, and even use inclusion and exclusion rules to design your ideal audience.
GET GRANULAR WITH CUSTOM AUDIENCES USING SIMPLI.FI’S ADDRESSABILITY SOLUTIONS
We ingest CRM address-level data to offer more flexible targeting options, offering the benefits of our addressable programmatic solutions for in-house customer data. For instance, if you’re selling coffee beans and launching a subscription model, you could target recent purchasers at the household-level using our addressable technology.
Additionally, our addressable campaigns allow you to target at the household-level with various creatives, supporting CTV, video, display, audio, and native ad delivery. In other words, you can reach users across different devices, running a fully-programmatic creative mix to drive quantifiable results and attribution.
As with all of our programmatic advertising solutions, advertisers can track online and offline attribution and support various goal types, such as CPA, CPV, CTR, and VCR. Our report center provides the analytics needed to measure the success of your addressable efforts. Furthermore, we provide an easy-to-use platform, allowing advertisers to view performance, shift budgets, and optimize campaigns across various channels from one screen.
ACHIEVE CUSTOM AUDIENCE PLANNING AND ACTIVATION NATIONWIDE WITH UNMATCHED PRECISION
You don’t have to sacrifice precision or scale when using our addressable programmatic solutions. With over 126 million U.S. households available in our identity graph, we make custom audience targeting possible nationwide with plat-line accuracy. The Simpli.fi platform streamlines your advertising efforts with a single log-in, providing enhanced targeting, advanced attribution, and a seamless workflow.
Get Started With Simpli.fi’s Custom Audience Tools.
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