With Black Friday just behind us and Christmas just a few weeks away, we are right in the middle of one of the busiest and most significant times of the year for advertisers. At Simpli.fi, we pride ourselves on helping advertisers get the most out of their programmatic spend, especially during this crucial time of year. This month on the blog, we featured key industry insights from our 2021 Holiday Trends Report and Performance Marketing Report that will help advertisers maximize the ROI from their holiday campaigns. On top of that, we dive into the state of OTT/CTV advertising going into 2022 and what advertisers should be prepared for in the new year. And in the press, among other highlights, we released three bylines on driving actions, taking advantage of holiday spending with CTV, and performance marketing.
As we move into December, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
November’s Top Blog Posts
As we get into the thick of the 2021 holiday season, what can advertisers take away from last year? How can they best prepare for the remainder of Q4 2021 and allocate budget to various programmatic tactics to drive performance? To answer these questions, in this post we explore key industry insights from our 2021 Holiday Trends Report. Findings include industry-level data and trends on various verticals that performed well at generating conversions in Q4 2020, and some recommendations for how to make the most of your holiday advertising as we round out the year.
Today, companies are shifting focus from building brand awareness to driving and measuring actions in order to truly understand the impact that their advertising has on the bottom line. Now more than ever, advertisers need the right performance marketing tools to attribute conversions and ensure that every dollar counts. In this post, we dive into findings and insights from our recently released Performance Marketing Report to see how advertisers are using performance marketing to generate leads and measure ROI.
As we approach the start of 2022, it’s important for advertisers to focus on the massive OTT/CTV opportunity that will exist in the programmatic space in the new year. In this timely post, we explore what OTT/CTV advertising will look like today and beyond, what’s in store for advertisers in 2022, and how Simpli.fi helps marketers drive performance with advanced OTT/CTV offerings. There’s also a stat-packed infographic to set the stage for OTT/CTV in 2022.
Simpli.fi in the News
In this thought-provoking byline, Simpli.fi Senior Vice President of Marketing Ryan Horn weighs in on an emerging new paradigm in advertising: the shift in importance from driving impressions and views to driving actions like filling out a form, purchasing a product, visiting a store or website, researching further, etc. Horn takes a look at how today’s granular targeting in programmatic advertising lets marketers reach a precise audience of the people most likely to take actions, and how they can then tap into advanced attribution to track the actions and show the real ROI of their marketing budget.
We are thrilled to announce that Simpli.fi was one of the winners in the 2021 Effective Mobile Marketing Awards. We were recognized for Most Effective Retail Campaign—our winning campaign showcased a national grocery store chain using Simpli.fi’s location-based targeting solutions to increase store visits. Read more about this campaign here.
With shoppers utilizing both online and in-store purchasing options this holiday season, advertisers need to have a digital strategy in place that will capitalize on the trend towards e-commerce, while also being able to drive traffic to store fronts, and accurately measure results. In this byline, Simpli.fi Senior Vice President of Marketing Ryan Horn shows us why advertisers need to move away from the focus on top-of-funnel and take a wider, full-funnel look at their pipeline to ensure they are driving measurable actions to prove out ROI and ROAS.
HOLIDAY SHOPPING SEASON IS BACK: HOW RETAILERS CAN TAKE ADVANTAGE OF INCREASED CONSUMER SPENDING WITH CTV ADVERTISING
With states preparing to welcome back in-person shoppers, this holiday shopping season is poised to be a big one. In this byline, Simpli.fi Senior Vice President of Marketing Ryan Horn discusses how utilizing Addressable Programmatic and CTV advertising give both online and brick and mortar advertisers the ability to share relevant messaging with their specific target market, resulting in less wasted impressions and increased profits for the holiday season.
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Simpli.fi is honored that our architect firm HKS and our new offices in the Mule Barns of the Fort Worth Stockyards have been honored with a 2021 WIN Award. HKS was able to give us a beautiful space to accommodate Simpli.fi’s dynamic growth while at the same time preserving the history and character of the structure.
To begin leveraging the industry’s leading addressable programmatic and OTT/CTV advertising solutions for your 2022 campaigns, reach out to us at firstname.lastname@example.org.