November Recap: Simpli.fi Continues to Be Your Source for All Things OTT/CTV Advertising

30
Nov
2020
11/30/2020

As we’ve shown in the latest Simpli.fi industry report, OTT/CTV ad spend continues to grow despite the pandemic. With our industry-leading OTT/CTV audience targeting solution and research insights, we strive to equip our advertisers and partners with everything you need to succeed with OTT/CTV advertising. This month includes the first installment of our “Streaming Boom Accelerates the Adoption of CTV” video series in partnership with Beet.TV, as well as a blog post discussing the benefits of incremental reach with Simpli.fi to linear TV buyers.

As we move into December, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

November’s Top Blog Posts

CASE STUDY: PHYSICAL THERAPY CHAIN INCREASES FOOT TRAFFIC WITH ADDRESSABLE PROGRAMMATIC FROM TEGNA AND SIMPLI.FI

See how Simpli.fi’s addressable programmatic capabilities helped a physical therapy chain reach a specific audience made up of users with active lifestyles. Using Addressable Audience Curation and a mixture of Search Retargeting, Keyword Contextual, and Category Contextual tactics, the client was able to increase office visits and measure the ROI of the campaign with Simpli.fi’s Geo-Conversion Lift Dashboard.

BEET.TV VIDEO SERIES: LEARN ABOUT EXCITING DEVELOPMENTS HAPPENING WITH CTV, TV BUYING, AND ADDRESSABLE PROGRAMMATIC

Simpli.fi is excited to partner with Beet.TV, a leading media company reporting on ad tech innovation and the transformation of television, to bring you a new leadership series: “Streaming Boom Accelerates the Adoption of CTV.” In this first installment are five videos addressing various industry issues and developments in the CTV space.

INCREMENTAL REACH WITH SIMPLI.FI: HELPING LINEAR TV BUYERS EXTEND THEIR REACH WITH OTT/CTV ADVERTISING

According to the IAB, the overlap between connected TV and traditional television viewers is thinning, with roughly 6.6 million households expected to cut the cord this year (eMarketer). Check out the full post to learn more about what this means for linear TV advertisers, and how incremental reach with Simpli.fi can help.

 

Simpli.fi in the News

SIMPLI.FI EXPANDS SERVICES FOR RETAIL, ECOMMERCE, AND DIRECT-TO-CONSUMER ADVERTISERS WITH TRANSACTION VALUE REPORTING

(MediaPost)

We are excited to announce the release of our Transaction Value Reporting—a valuable addition to our reporting capabilities. With this enhancement, Simpli.fi is expanding its robust reporting and analytics suite for retail, eCommerce, and Direct-to-Consumer (DTC) advertisers.

WHAT IS PROGRAMMATIC ADVERTISING?

(Business 2 Community)

In this article defining the basics of programmatic advertising and what we can expect going forward, Simpli.fi is cited among the most popular demand-side platforms.

MAPPING THE GRAPH: SIMPLI.FI’S HARRISON ON IDENTITY

(Beet.TV)

In this insightful video featured on Beet.TV, Simpli.fi’s CTO and Co-Founder Paul Harrison discusses what the programmatic landscape of identity will look like following the exit of third-party cookies and new privacy controls. Among other topics, Harrison weighs in on the importance of the household-level, and upcoming next-generation identity tools.

OVERCOMING THE STRUGGLE OF WORK LIFE BALANCE IS MORE IMPORTANT NOW THAN EVER

(TecHRSeries)

In this timely article, our very own Chief Customer Officer Elizabeth Brockey discusses the work from home challenges presented by COVID-19, and some creative and effective ways to address them.

VIZIO TO USE NIELSEN ON ITS SMART TVS; MAGNITE SEES BIG CTV BOOST

(AdExchanger)

Simpli.fi’s release of our Transaction Value Reporting capability is mentioned in this edition of AdExchanger’s weekly news roundup.

1/18/20: CONAN O’BRIEN JUMPS TO HBO MAX

(Cynopsis)

Simpli.fi’s release of our Transaction Value Reporting capability gets a mention in Cynopsis’s First Morning Read.

5 REMOTE WORK PRACTICES FOR BETTER WORK-LIFE BALANCE

(Inc)

Simpli.fi Chief Customer Officer Elizabeth Brockey weighs in on some ways to maintain a healthy work-life balance.
 

 
To begin utilizing Simpli.fi’s industry-leading OTT/CTV advertising and reporting capabilities, reach out to us at hi@simpli.fi.