October Recap: Helping Advertisers Navigate the OTT/CTV Landscape

30
Oct
2020
10/30/2020

As Simpli.fi works towards improving our OTT/CTV offering for our clients, we continue to provide advertisers and partners with data and insights to help them incorporate OTT/CTV into their targeting mix. To that end, we released a new industry report in October showing that OTT/CTV ad spend is continuing to grow in spite of the pandemic, and additional content diving into the findings.

As we move into November, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

October’s Top Blog Posts

CASE STUDY: AUTO DEALERSHIP REACHES USERS AT THE TOP OF THE SALES FUNNEL WITH SIMPLI.FI’S DYNAMIC CREATIVE SOLUTION

See how Simpli.fi’s Prospecting Dynamic Creative for Auto helped an auto dealership expand its reach to users who were unfamiliar with it and who lived in towns that were approximately an hour away from the dealership. Ultimately, the campaign exceeded its goal and achieved a CTR of 0.19%, while also achieving excellent results with its VIN-level metrics.

DOWNLOAD EXCLUSIVE INDUSTRY REPORT: OTT/CTV AD SPEND CONTINUES TO GROW DESPITE PANDEMIC

In this latest Simpli.fi industry report, we analyzed our data and analytics from thousands of advertisers on our platform to see the overall performance of OTT/CTV campaigns, whether the pandemic affected spending, and how different industries utilized the solution. We also looked at how advertisers have adopted OTT/CTV advertising in 2020, and made some predictions for where OTT/CTV advertising is headed in the near future.

INDUSTRY INSIGHTS FROM SIMPLI.FI OTT/CTV AD SPEND REPORT

In this post, we dive into how specific verticals adopted OTT/CTV advertising throughout the course of 2020, and how they incorporated this advanced targeting tactic into their media mix. Through our analysis of data and analytics from thousands of advertisers across our platform, we were able to see the overall performance of OTT/CTV campaigns and how different verticals utilized the solution.

 

Simpli.fi in the News

ADVERTISING FOR BLACK FRIDAY WILL LOOK DIFFERENT THIS YEAR: WHAT ADVERTISERS NEED TO KNOW

(Retail Touchpoints)
In this commentary, Simpli.fi’s own Senior Vice President of Marketing Ryan Horn discusses some of the things advertisers will need to be aware of regarding the upcoming Black Friday. This has been a year like none other, and we can therefore expect Black Friday to look differently. Check out the full article to see why advertisers must account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales.

SIMPLI.FI NAMED A FINALIST FOR BEST ATTRIBUTION TOOL IN 2020 DIGIDAY TECHNOLOGY AWARDS

(Digiday)
We were proud to announce Simpli.fi’s inclusion as a finalist for the 2020 Digiday Technology Awards in the Best Attribution Tool category. The Digiday Technology Awards recognize the technology modernizing media and marketing.

AVOD Q2 AD REVENUES SOAR

(Rapid TV News)
This Rapid TV News article discusses the findings of our newly released industry report “OTT/CTV Ad Spend Continues to Grow Despite the Pandemic”.

BATTLING THE GATEKEEPER FOR THE FUTURE OF ADVERTISING

(Admonsters)
More coverage on our “OTT/CTV Ad Spend Continues to Grow Despite the Pandemic” report. Our findings help illustrate that OTT/CTV spend continues to soar.

16 CREATIVE WAYS COMPANIES ARE KEEPING EMPLOYEES HAPPY AT WORK RIGHT NOW — FROM VIRTUAL PAINT NIGHTS TO A FREE STAY IN AN AIRBNB

(Business Insider)
The vibrant culture at Simpli.fi gets a shout-out in this Business Insider article. Specifically, our virtual happy hours, “brain breaks” to video chat with fellow employees, and monthly gif contest are cited.

THE TOP 50 WOMEN LEADERS IN SAAS OF 2020

(The Software Report)
We are thrilled to announce that Simpli.fi’s Chief Customer Officer Elizabeth Brockey was in the Software Report’s list of the Top 50 Women Leaders in SaaS for 2020. The award recognizes performance within their roles, their ability to foster innovation and growth, and their expertise in SaaS solutions. These awardees have made profound contributions in strategy, operations, marketing, human resources, business development, and other areas.

DSPS ARE HELPING TV AD BUYING BECOME AGILE: PIVOTAL’S LEVINE

(Beet.TV)
Simpli.fi gets a great shout out in this video interview on how DSPs are helping advertisers be more responsive with CTV ads. From the interview: “Simpli.fi, to me, is one of the more unusual players in the space and that I think they’ve actually continued to do well. Most of the other players I could think of in terms of the private DSPs … in a lot of cases they don’t have the same level of CTV exposure that either Trade Desk or Simpli.fi does.”

 
To take advantage of Simpli.fi’s industry-leading OTT/CTV solution, reach out to us at hi@simpli.fi.