October Recap: Key Insights for Holiday Advertising and Driving Metrics that Matter with Performance Marketing

29
Oct
2021
10/29/2021

As we enter the holiday season, advertisers are preparing for one of their most important times of the year. This month, we released two compelling reports fueled with data, insights, trends, and key findings for marketers as they finish out the year strong. Our Holiday Trends Report covers industry-level trends for 2021 holiday planning, as well as strategic recommendations for your holiday programmatic campaign. Additionally, we released a Performance Marketing Trends Report that does a deep dive into how advertisers are driving programmatic performance to generate leads and measure ROI. There’s also exciting press coverage regarding Blackstone’s significant investment in Simpli.fi.

As we move into November, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

October’s Top Blog Posts

HOW TO CAPITALIZE ON YOUR HOLIDAY CAMPAIGN PLANNING WITH ADDRESSABLE PROGRAMMATIC

With the holiday shopping season quickly approaching, retailers are making preparations for this annual revenue windfall. Check out this post to learn how holiday advertisers can leverage Simpli.fi’s Addressable Programmatic to reach the right holiday consumer audiences at the household-level.

EXCLUSIVE DOWNLOAD: 2021 HOLIDAY TRENDS REPORT- PROGRAMMATIC CAMPAIGN STRATEGIES FOR Q4

With all signs indicating that holiday spending will continue to increase in 2021, experts predict that retail sales will reach $1.093 trillion in the U.S. (eMarketer). This represents a huge opportunity for advertisers. In this insightful report, you’ll get key data findings that help show which programmatic strategies will reap the most benefits in the upcoming holiday season.

EXCLUSIVE DOWNLOAD: PERFORMANCE MARKETING—DRIVING METRICS THAT MATTER

Increasingly, companies are shifting focus to ROI and ROAS in order to truly understand the impact of advertising on the bottom line. Now more than ever, advertisers need the right performance marketing tools to attribute conversions and ensure that every dollar counts. In this newly released report, advertisers can tap into the latest data from Simpli.fi’s platform and see how other advertisers are driving programmatic performance. Learn more about what targeting tactics advertisers are implementing to reach their customers, what targeting tactics drive conversions across various industries, and more.

 

Simpli.fi in the News

SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, ANNOUNCES COMPLETION OF SIGNIFICANT INVESTMENT FROM BLACKSTONE AT $1.5 BILLION VALUATION

(MartechSeries)
We are thrilled to announce that private equity funds managed by Blackstone have completed the previously announced significant equity investment in Simpli.fi, with a valuation at approximately $1.5 billion.

MARKETERS CAN REACH CTV VIEWERS WITH LOWER-COST RETARGETING: SIMPLI.FI’S RYAN HORN

(Beet TV)
Simpli.fi’s own Senior Vice President of Marketing Ryan Horn weighs in on how marketers can now guide consumers through the marketing funnel to take an action using Simpli.fi’s CTV Retargeting tool. Marketers can retarget an audience of users who have previously seen a CTV ad with sequential messaging across their mobile, desktop, and tablet devices using various creative types including video and display. In this compelling article and video, Horn addresses how advertisers can drive higher conversion rates at a lower cost.

SIMPLI.FI NAMED IN DALLAS BUSINESS JOURNALS BEST PLACES TO WORK LIST 2021

(Dallas Business Journal)
We at Simpli.fi are thrilled to once again be named by the Dallas Business Journal as one of 2021’s Best Places to Work. We were recognized for fostering a work culture that encourages team members to share ideas, solve problems, and get advice from their peers and the leadership team. And we continue to practice this servant leadership, whether our employees are working remotely or in-person.

 

To close out 2021 strong by tapping into advanced programmatic capabilities, reach out to us at hi@simpli.fi.