31
Oct
2019

October Recap: Winning in Programmatic with Simpli.fi’s Location Data and Advanced Reporting Capabilities

10/31/2019

October saw a great deal of Simpli.fi in the press, including some excellent bylines by key executives and in-depth looks at the state of location data in 2019 and our reporting and attribution capabilities. We also provided marketers with some useful tips and tricks around the upcoming holidays and how they can capitalize on holiday shopping trends with Simpli.fi’s Addressable Programmatic.

In case you missed something or just want to revisit, here are the best of Simpli.fi’s articles, stories, and features from October. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

October’s Top Blog Posts

Location data has been one of the most talked about topics in 2019, and it’s one of the areas where Simpli.fi really shines. Check out the below top blog posts of October to learn more, as well as in-depth coverage on our reporting and attribution offerings and holiday tips for marketers to leverage Simpli.fi’s Addressable Programmatic solution.

HOW OUR CLIENTS ARE WINNING IN PROGRAMMATIC WITH SIMPLI.FI’S REPORTING AND ATTRIBUTION CAPABILITIES

Advertisers are all too often left wondering if they’ve gotten their money’s worth with digital ad campaigns. Simpli.fi has the answer with granular reporting and foot traffic attribution that show exactly how audience targeting efforts are adding value. Be sure to check out the client testimonial video linked to within the post to see what our clients think about Simpli.fi’s attribution and reporting capabilities.

ATTENTION ADVERTISERS: HOW TO CAPITALIZE ON HOLIDAY SHOPPING TRENDS WITH ADDRESSABLE PROGRAMMATIC

With the holiday shopping rush right around the corner, it’s critical for brands to prepare an effective digital advertising strategy so they are well-positioned for success during the year’s biggest revenue opportunity. See how Simpli.fi’s Addressable Programmatic solutions help marketers reach the right holiday audience at the household-level.

ADVANCEMENTS IN LOCATION INTELLIGENCE AND INSIGHTS: WHY LOCATION DATA MATTERS IN 2019

With so much discussion in the marketplace about the quality of location data, ambiguity about how it is used, and debate about whether this data needs to be verified, we at Simpli.fi have brought some clarity to this issue. Check out this blog post to see why high-quality location data is so essential to the success of location-based targeting, and how Simpli.fi is leading the way.

 

Simpli.fi in the News

This month saw two exciting bylines from Simpli.fi exectives: our own Chief Customer Officer Elizabeth Brockey, and Senior Vice President of Marketing Ryan Horn. We also had a mention in Rebusiness Online regarding data transparency, as well as participation in a roundtable at the NAB Show in New York. And to round it off, Simpli.fi CEO Frost Prioleau was featured on Wharton Business Radio’s Marketing Matters on SiriusXM Channel 132 to discuss all things OTT/CTV.

HOW TO MAXIMIZE STUDENT HOUSING LEASE CONVERSIONS THROUGH SOCIAL MEDIA, DIGITAL MARKETING

(Rebusiness Online)
Brian Garrigan, Head of Sales for the Central United States at Simpli.fi, explains how optimal digital marketing results begin with transparency on what’s working and what’s not. He goes on to point out why this makes Simpli.fi such a great partner to work with.

SCRIPPS LEADERS TAKE THE STAGE AT NAB SHOW TO SHARE 2020 MEDIA INDUSTRY INSIGHTS

(Cision PR Newswire)
Simpli.fi’s Head of Broadcast TV & MVPD Channel Partnerships Kevin Barry participated in a timely roundtable with other industry executives on “Diversifying Revenue Streams in 2020” at the prestigious NAB Show.

7 TIPS FOR CREATING A CUSTOMER-CENTRIC ORGANIZATION

(MarTech Series)
Simpli.fi Chief Customer Officer Elizabeth Brockey draws on her expertise and experience to discuss 7 ways that leaders can create a more customer-centric organization. These are proven tactics for helping organizations build long-lasting client relationships and ultimately strengthen their reputations. Ultimately, Brockey helps us see that it all comes down to making the customer the primary focus.

THE STATE OF LOCALIZED PROGRAMMATIC: WHY MARKETERS NEED TO ADOPT A PERSONALIZED DIGITAL STRATEGY

(MarTech Advisor)
Simpli.fi Senior Vice President of Marketing Ryan Horn weighs in on the importance of marketers utilizing personalization to power successful digital marketing campaigns. Horn also discusses some of the key upcoming growth areas for localized programmatic. The article includes a link to Simpli.fi’s exclusive State of Localized Programmatic report.

WHARTON BUSINESS RADIO’S MARKETING MATTERS ON SIRIUSXM CHANNEL 132 HOSTS SIMPLI.FI CEO FROST PRIOLEAU AS HE DISCUSSES ALL THINGS OTT/CTV

(Wharton Business Radio)
Simpli.fi CEO Frost Prioleau was hosted on Wharton Business Radio’s Marketing Matters podcast to discuss all things OTT/CTV, including: the effects of consumer behavior, the combination of TV and digital, and what Simpli.fi is bringing to the table.

 
Make 2020 your best digital marketing year yet by partnering with the leading platform in quality of location data and reporting and attribution solutions. Reach out to us at hi@simpli.fi to get started.