The Data Difference

Does the world really need another programmatic marketing platform? Probably not. Could it use a better one? Definitely. At we understand that when it comes to programmatic, the data makes all the difference. Where your data is sourced from, how it is packaged, and how it is sold to you can mean the difference between campaign success or failure.

The Four Things Every Programmatic Marketer Deserves to Know

At the end of the day, your client is running a business, not just a digital advertising campaign. In order to help them make better decisions, you need better visibility into the data behind every campaign. Every programmatic marketer deserve to know:

  • Exactly who you are targeting (no opaque, pre-packaged audience segments)
  • Precisely what it costs–the data costs, the media costs, and your costs
  • That the results you see are real and brand appropriate
  • Why your campaign worked or why it didn’t

Seems pretty reasonable right? So why is it so hard for other programmatic platforms to deliver true transparency? It all goes back to the data.

A Simpler Approach

At, we directly access unstructured data to enable marketers to target, bid, optimize, and report at the individual data element level. Unstructured data offers unlimited opportunities for individually relevant advertising.


Which begs the question: What is Unstructured Data?