Audience Expansion

Look-Alike and Search-Alike Modeling

The Programmatic Platform uses elemental data to expand audiences using advanced signal amplification methods. Because the platform uses unstructured data, we are able to understand both the exact data elements that led to a successful conversion and replicate those elements to develop highly accurate look-a-like models.

Contextual Targeting

The Programmatic Platform is also the only programmatic marketing platform that contains its own classification engine. Our data network crawls and categorizes sites to enable the following unique capabilities:

  • Keyword Contextual: Create your own contextual category by uploading keywords that define the pages where you want your ad to appear. Bid, report, and optimize based on each keyword to attain optimal performance. The industry’s only keyword contextual offering that maintains keyword-level reporting and bidding without backing into channels or “segments”.
  • Category Contextual: Target ads on pages that fall into one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category is performing and optimize to CTR, CPC, or CPA.
  • Combined Contextual: Target only pages which contain your selected keywords and have been classified into one of your selected categories. Combination targeting works great for targeting keywords with multiple meanings.