Audience Understanding

Complete Transparency

With Programmatic Platform insights you can see pricing and performance data on each campaign element: every keyword, domain, creative, day part, or any other element in your campaign while our powerful algorithms adjust accordingly to optimize them for maximum results.

Line of Sight

  • Details: See exactly what you’re paying for down to the most granular level. Our algorithms adjust bid based on performance and recency for each individual data element. Adjust the price of any data element up or down instead of applying pricing changes to the entire group.
  • Location: See where your campaign is running at the domain level and how each domain performs.
  • Comparisons: Easily compare quantity and quality of actions to other digital marketing campaigns through completely transparent granular pricing and performance reports.