Third DSP to Join Organization in Past Month
NEW YORK, May 29, 2018— DPAA, the leading global organization for everything digital out-of-home, announced today that Simpli.fi has joined its membership ranks.
Simpli.fi, based in Fort Worth, Texas, is a programmatic advertising platform built for the scale of localization and personalization. The company was recognized recently by the Local Search Association as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its geo-fencing product suite.
Simpli.fi is the third demand-side platform (DSP) to join DPAA over the past month, with Atedra and MediaMath also signing on.
Barry Frey, DPAA President & CEO, said, “Simpli.fi delivers great results for marketers and helps them measure how online targeting delivers offline results. More and more DSPs are joining us at DPAA because they recognize that digital out-of-home and programmatic are a great fit and offer a wealth of data on ad effectiveness and impact on sales.”
Ryan Horn, Vice President of Marketing, Simpli.fi, said, “We see numerous benefits to joining DPAA, including lead generation and networking, as well as access to events, best practices case studies and research. We are delighted to be working with Barry and his team and look forward to contributing to the industry’s growth now that we have a seat at the table.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Simpli.fi (www.simpli.fi)
Simpli.fi is the leader in localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC