July 25, 2018 – FORT WORTH, TEXAS – (PR Newswire) — Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, shared significant growth metrics related to client adoption of its Geo-Fencing product suite. Simpli.fi’s Geo-Fencing solution delivers precision at scale, allowing advertisers to target users based on both current location and prior locations visited. The solution also enables advertisers to drive and measure foot traffic to physical locations, to measure lift in foot traffic driven from online campaigns, to track online-to-offline conversions, and more. Advertisers are able to customize audiences through drawing target and conversion zones directly into Simpli.fi’s self service user interface.
In Q2 2018 compared with Q2 2017, Simpli.fi saw:
- A 75 percent growth in the number of geo-fencing campaigns on the Simpli.fi platform, resulting in a total of 48,756 geo-fencing campaigns in the second quarter of 2018.
- A 101 percent growth in the number of geo-fences set up, resulting in a total of 3,172,005 geo-fences in the second quarter of 2018.
- A 62 percent growth in advertisers including geo-fencing in their targeting mix, bringing the total number of advertisers using geo-fencing in the second quarter to 17,865.
- A 15 percent growth in the average number of geo-fences per campaign, resulting in an average of 65 fences per campaign being set up.
“Advertisers of all sizes are seeing the benefits of localizing and personalizing their campaigns to account for local tastes, competitors, and contact information.,” said Simpli.fi CEO Frost Prioleau. “We’re very pleased to offer a solution that helps advertisers achieve their goals, and that more and more advertisers are adopting the Simpli.fi platform and scaling their programmatic budgets with us.”
Rising client adoption has been driven by Simpli.fi’s industry-leading geo-location targeting and attribution capabilities within its Geo-Fencing technology suite. Multi-location brands, ad agencies, and local media groups find value in the platform’s ability to execute tens of thousands of daily geo-location campaigns without sacrificing precision, scale, or accuracy, all coupled with industry-leading service and unparalleled transparent reporting.
Last year’s $17.1 billion spent by marketers on location-targeted mobile advertising is expected to rise to $22.2 billion in 2018 and on to $38.7 billion by 2022, as forecasted by BIA/Kelsey Advisory Services. According to a survey of 500 marketers by the Local Search Association, multi-location brands are spending a quarter of their budgets on location-based marketing and more than half are using location data to target customers, representing billions of dollars spent annually.
To learn more about Simpli.fi’s Geo-Fencing product suite, visit https://simpli.fi/.
Simpli.fi is the leader in localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.
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