Press Release: Launches Online Attribution for OTT/CTV Advertising


New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices

Ft. Worth, Texas – March 17, 2020 – Today,, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions.

This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

Building on’s leading OTT/CTV attribution capabilities, online attribution joins’s existing online-to-offline foot traffic functionality. Advertisers can now attribute a Return on Investment (ROI) to their OTT/CTV campaigns by tracking lift in in-store visits, or by tracking online conversions, such as visiting an advertiser’s website, completing a form-fill, adding a product to a shopping cart, purchasing a product, and more. These features are enabled by’s cross-device capabilities and mobile attribution technology.

In 2019 alone, executed over 26,000 OTT/CTV campaigns for more than 7,500 unique advertisers, bringing advanced OTT/CTV advertising capabilities to advertisers of all sizes.’s rapid OTT/CTV growth is being driven by powerful audience targeting methods, which include addressable, behavioral, and demographic targeting. With the ability to serve OTT/CTV ads to all eligible U.S. households,’s advanced attribution capabilities bring new measurement and reporting to advertisers looking to understand the effectiveness of their TV advertising, whether it is driving prospects and customers to physical locations or attributing online conversions to their ad buys.

“The power of our combined attribution offering of both online and physical in-store attribution gives advertisers an unprecedented understanding of how well their OTT/CTV advertising campaigns are performing,” said Frost Prioleau, CEO and Co-founder of “The new online conversion attribution is a game-changer for direct-to-consumer brands, e-commerce advertisers, and others who are looking to precisely measure the performance of their OTT/CTV campaigns.”

For more information about how can enhance your OTT/CTV advertising attribution, please visit

About is the leader in programmatic advertising built for the precision and scale of addressable, mobile, and OTT/CTV advertising. works with the world’s largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. With over 130,000 active daily campaigns run by more than 30,000 active advertisers,’s clients are able to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audiences, bringing them one step closer to truly personalized, one-to-one marketing.

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Katherine Schroeter
SHIFT Communications for