Reach, Measure, & Validate Foot Traffic With Our Comprehensive Geo-Fencing Solutions

28
Apr
2022
04/28/2022

For advertisers with brick-and-mortar locations, Simpli.fi’s geo-fencing solutions provide immense value. Our location-based targeting and offline attribution help advertisers drive traffic to their locations. Learn how we reach, measure, and validate store visits with our geo-fencing technology.
 

REACH: IDENTIFY AND TARGET RELEVANT CONSUMERS WITH OUR GEO-FENCING SOLUTIONS

We provide the resources needed to identify and target relevant users with precision. Tactically speaking, we offer Geo-Fencing and Addressable Geo-Fencing as our primary location-based targeting methods. With these, we target in the following ways:

 

Physical Locations (almost anywhere, using our custom polygon geo-fence tool)

 

Household-Level (across 126M+ households nationwide, with demographic and behavioral intent options available)

 
This means advertisers can implement location-based advertising with a near-limitless world of possibilities. Target restaurants, sports venues, workout classes, retail shops, business conventions, and much more. Or, create custom household-level audiences, selecting from over 3,000+ variables to target. Advertisers can also supply their own address list for household-level targeting as well.
 

MEASURE: TAKE OUR GEO-FENCING SOLUTIONS FURTHER WITH ADVANCED FOOT TRAFFIC METRICS

Our audience planning tools provide the resources needed to target users with precision. To that end, our advanced attribution solutions arm advertisers with meaningful campaign data. Simpli.fi’s reporting suite provides granular reporting for every location-based campaign. These important insights provide advertisers with a better understanding of what drives stronger ROI.

With conversion zone attribution, we recognize the true, store-level impact of our campaigns. Measuring a campaign’s impact at the store-level enhances our geo-fencing solutions. Our individualized focus helps advertisers see which locations drive the most traffic, which helps influence budget allocations for greater ROI. This technology, powered by strict location data methodologies, brings campaign data to life.

For example, let’s say you represent a burger chain and your goal is to drive foot traffic to your restaurants. With our conquesting solutions, you could target nearby competitor restaurants and measure the physical impact on each of your locations. More specifically, know how many users visited a specific competitor restaurant, then saw an ad, and visited your restaurant. Or, use our Addressable Audience Curation tool to target custom audiences at the household-level with over 3,000+ demographic and psychographic factors available, while applying the same conversion zone technology to each campaign.
 

 

VALIDATE: TRACK IMPACT ON FOOT TRAFFIC WITH CONFIDENCE VIA CAMPAIGN LIFT ANALYTICS

Take your measurement further with confidence by utilizing our Geo-Conversion Lift dashboard. On top of the store-level visit metrics, we offer lift metrics to validate a campaign’s impact. In the platform, we provide 24/7 access to this dashboard for every visit-focused campaign.

The dashboard provides plenty of meaningful insights into the performance of your ads. For example, you can analyze the number of days it takes to visit one of your locations. This metric then gets broken out based on whether a user saw your ad or not. We use similar logic to produce a total campaign lift percentage. This figure measures the change in location visits based on an ad campaign using a target fence or address list with a conversion zone.

With this dashboard, validate the impact for both Geo-Fencing and Addressable Geo-Fencing campaigns. Gain a better understanding of which ads impact foot traffic performance most. And use these insights to optimize for success with active and future campaigns.
 

REACH, MEASURE, AND VALIDATE STORE VISITS WITH SIMPLI.FI’S GEO-FENCING SOLUTIONS

Our platform and its technology can increase store visits with a measurable impact. We help advertisers drive traffic to their locations via household-level and location-based targeting. With strict validation measures in place, we offer precise conversion tracking and lift metrics. All this, and more, with the ease of accessing everything within a single platform.
 
 
Ready to experience our comprehensive geo-fencing solutions?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.