Reach Multicultural Audiences with Simplil.fi’s Robust Targeting Solutions

31
Mar
2022
03/31/2022

With the latest census, America saw a drastic increase in multicultural population growth. This emerging audience transforms media buying with ever-increasing influence and presence across screens. More than ever, advancing technology allows advertisers to reach evolving audiences. With our innovative targeting solutions, Simpli.fi offers advertisers a variety of options. We help marketers reach multicultural audiences with precision and scale.
 

TARGETABILITY: WHERE DIVERSE AUDIENCES AND DIGITAL ADVERTISING COLLIDE

At the heart of this, our focus is on targetability. We concentrate on offering our partners a wide variety of audience targeting options. And we do so with an emphasis on precision and scale.

To that end, our platform allows for instant interaction with multicultural audiences. Through a fully-programmatic approach, target a variety of demographics across various creative formats. This helps reach users with different ads across a variety of creative and device types. For these targeting types, we support more than 650 different languages. Our most common languages supported include English, Spanish, Portuguese, French, German, and Dutch.

For greater targetability, we extend that language support to our many targeting options. Harness the power of in-language intent with in-language creatives paired with in-language targeting. No matter your strategy, we offer a variety of solutions to get relevant ads in front of a relevant audience. And we do so with a focus on efficiency as marketers seek to advertise on a personalized level. For a more detailed perspective, the next section covers how we do this at the campaign-level.
 

HOW SIMPLI.FI REACHES MULTICULTURAL AUDIENCES USING A VARIETY OF TACTICAL STRATEGIES

Tactically-speaking, our advertisers reach multicultural audiences through the following strategies:

  • Search Retargeting
  • Keyword Contextual Targeting
  • Custom Geo-Fencing
  • Addressable Geo-Fencing

With keyword-level targeting supported across 650+ languages, we reach users across many screens. This applies to both our Search Retargeting and Keyword Contextual strategies. When combined, we serve ads to users who either search and/or read about in-language target key terms. To take this a step further, our keyword-level reporting provides granularity across languages. Know how your campaign performed with in-language key terms at the creative-specific level.

For a location-first approach, put our Geo-Fencing technology to work. With custom geo-fences drawn, target culturally-focused events, venues, and neighborhoods. Or, target multicultural audiences at the household-level with our Addressable Geo-Fencing solution. We offer over 700+ demographics, including specific ethnicities and languages to target. Use our in-house audience curation tool to plan, create, and reach multicultural audiences. Then, analyze the effectiveness of these tactics with location-specific and zip+4 reporting.

To continue with ad exposure, Site Retargeting keeps ads in front of site visitors. All these tactics above direct users to your site, where we can then retarget them. This helps advertisers achieve effectiveness with every stage of the funnel. With these setups, our campaign objectives can focus online and offline. In other words, we can measure success with clicks, conversions, and store visits. All tied back to the element-level of an in-language ad, domain, keyword, and location.
 

ENGAGE AND INFLUENCE MULTICULTURAL AUDIENCES & CONSUMERS WITH CONFIDENCE

With superior targeting and unmatched reporting, we market to multicultural audiences with confidence. Our innovative targeting ensures in-language support for 650+ languages with precision and scale. If you’re looking to engage a growing, diverse audience of consumers, look no further. We’re prepared to help you target and report across a diversified range of audiences.
 
 
 
Looking for superior targetability with clear, consistent reporting?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.