When it comes to targeting and retargeting words, the cost for clicks varies.
The cost per click (CPC) delivered through search engine marketing becomes more costly compared with search retargeting, especially in high-value verticals like personal finance. CPCs for search marketing on finance savings came in at $5.24 vs. search retargeting at $2.03; loan rates, $5.30 vs. $2.65; investing, $6.62 vs. $1.87; mortgage lenders, $7.77 vs. $2.46; and retirement planning, $18 vs. $2.13, respectively.
A study by Simpli.fi laid out a side-by-side comparison of the cost per click of keywords in high demand among search marketing and search retargeting by industry.
The differences in the cost for search engine marketing and search retargeting were enormous, with car donation at $80.32 vs. $2.48; car donations, $78.11 vs. $2.70; donations, $7.38 vs. $1.11; donate, $12.84 vs. $1.23; and donate auto, $85.61 vs. $5.81, respectively.