September Recap: Driving Performance in OTT/CTV Advertising and More

04
Oct
2021
10/04/2021

Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. In September, we highlighted the importance of driving programmatic performance across campaigns, and dove into the significance of OTT/CTV advertising. Additionally, this month we announced the launch of our CTV Retargeting capabilities, enhancing our performance CTV product suite, and saw some great press coverage in the media.

As we move into October, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!
 

September’s Top Blog Posts

PRESS RELEASE: SIMPLI.FI LAUNCHES CTV RETARGETING, EXTENDING ITS PERFORMANCE CTV PRODUCT SUITE

This month we were thrilled to unveil a new capability in our Performance CTV product suite: CTV Retargeting. With this new feature, advertisers can sequentially retarget users who were previously served a CTV impression with a variety of ad types and across any device type, driving higher performance at a lower average cost. As brands, retailers, and especially eCommerce advertisers head into the holiday season and beyond, CTV Retargeting will allow marketers to make the most of every impression and ultimately drive more conversions. Learn more about this new capability in this press release.

THE FUTURE OF ADTECH: INCREASED FOCUS ON PERFORMANCE FOR ADVERTISERS OF ALL SIZES

Today, advertisers of all sizes are hyperfocused on driving performance across ad campaigns. This shift is due to a heightened emphasis and utilization of performance-based metrics rather than focusing solely on brand awareness. Simpli.fi expects this trend to continue unabated. In this post, we dive into the importance of driving performance in ad campaigns, and how Simpli.fi can help drive performance with our granular targeting capabilities and advanced attribution metrics.

WHY YOU WANT OTT/CTV ADVERTISING IN YOUR MARKETING MIX

As we see consumers stream media across various devices more than ever, this post shows the importance of OTT/CTV with compelling stats and data. Be sure to check out our latest infographic covering the state of CTV in 2021 to put into perspective just how essential OTT/CTV advertising is to have in your marketing mix as you finish out the year strong. Additionally, learn more about the various capabilities of Simpli.fi’s OTT/CTV advertising and attribution solutions and how we can help you drive higher performance in 2021.

 

Simpli.fi in the News

COMPLEMENT LINEAR TV WITH CTV ADVERTISING TO ACHIEVE INCREMENTAL REACH

(MartechSeries)
In this insightful byline, Simpli.fi’s Senior Vice President of Marketing Ryan Horn weighs in on how advertisers can use CTV advertising to complement linear efforts and achieve incremental reach. Additionally, he covers how advertisers can prove out ROI with CTV attribution capabilities, giving marketers the ability to prove performance of their buys and eliminate wasted impressions.

HOW TO KEEP NPS SCORES HIGH WHILE CLIENT SUCCESS TEAMS WORK ON HYBRID OFFICE SCHEDULES

(Customer Think)
Now more than ever, it is crucial that businesses balance the needs of employees with top customer service. Check out this compelling byline by Simpli.fi’s Chief Customer Officer Elizabeth Brockey to learn how to prioritize client success as organizations work to begin their return to office or integration into a hybrid schedule.

SIMPLI.FI CEO, FROST PRIOLEAU, NAMED A TOP 50 SAAS CEO OF 2021 BY THE SOFTWARE REPORT

(MartechSeries)
Our very own CEO and Co-Founder Frost Prioleau is featured in this article detailing his recognition as being named to the Top 50 SaaS CEOs of 2021 by Software Report.

IPO, SPAC, SALE, PRIVATE EQUITY: EIGHT EXECS’ ADVICE & EXPERIENCE ON FUNDRAISING & THE EXIT PATH

(Beet TV)
As part of the Beet.TV leadership series “Innovation, Leadership, and Value Creation: Strategies Explored,” Simpli.fi CEO Frost Prioleau is one of eight executives providing insight into fundraising and exit paths.

2021 EFFECTIVE MOBILE MARKETING AWARDS SHORTLIST REVEALED

(Mobile Marketing)
We at Simpli.fi are ecstatic to be shortlisted for three different categories in the 2021 Mobile Marketing Awards: Most Effective Location Campaign, Most Effective Performance Marketing Campaign, and Most Effective Retail Campaign. Learn more about our location-based marketing capabilities and how they can help set you up for a successful Q4 in this article.

 

To take your programmatic performance to the next level, reach out to us at hi@simpli.fi.