September Recap: Simpli.fi Continues to Help Advertisers Reduce Waste and Maximize Efficiency


September was an eventful month, as advertisers continue to navigate challenging waters. At Simpli.fi, we are continuing to provide solutions and strategies for advertisers to reduce ad spend and wasted impressions, increase efficiency, and maximize the effectiveness of ad campaigns with OTT/CTV advertising. We addressed all of this and more on the Simpli.fi blog this month. September also saw a great byline from our Chief Customer Officer Elizabeth Brockey and an exciting award nomination.

As we move into October, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

September’s Top Blog Posts


In light of recent and ongoing events, we at Simpli.fi recognize that our clients and partners are having to do more with less. Check out these five ways advertisers can drive higher return on ad spend and reduce waste with our audience targeting and attribution solutions.


It’s more important than ever for media buyers to be able to seamlessly and efficiently execute advertising campaigns across many channels. In this post we take a look at how Simpli.fi’s omnichannel programmatic solution can alleviate the resulting challenges.


The pressure is on for political advertisers to find last minute ways to get candidates’ messages in front of the right voters. Learn how OTT/CTV advertising is the key to get the most out of political ad campaigns as time runs out.


Simpli.fi in the News

Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform

In this thought-provoking Q&A with TVRev, our CEO Frost Prioleau discusses the huge jumps in ad spend Simpli.fi is seeing (especially on Connected TV) during the pandemic, what kinds of programming is working best, and whether these shifts in spending by brands are likely to continue.

Hiring for Strengths: Why a Person-First Approach Puts Businesses Ahead

(HR Daily Advisor)
In this inspiring piece with HR Daily Advisor, Simpli.fi Chief Customer Officer Elizabeth Brockey discusses how using a “person-first approach” with team members and the company environment as a whole is a key to business success.

Simpli.fi Named A Finalist For Cynopsis Advertising Tech Award

(MarTech Cube)
We are very excited to announce that Simpli.fi has been named a finalist for the Cynopsis Advertising Tech Award for our Addressable CTV solution in the Most Innovative Implementation of Addressable category. The award honors Simpli.fi’s collaboration with one of the world’s largest agency holding groups to run addressable CTV campaigns for a national gas station and convenience store chain with more than 750 locations nationwide.

12 creative ways companies are keeping employees happy at work right now — from virtual paint nights to a free stay in an Airbnb

(Business Insider)
The vibrant culture at Simpli.fi gets a shout-out in this Business Insider article. Specifically, our virtual happy hours, “brain breaks” to video chat with fellow employees, and monthly gif contest are cited.

Mule Alley just opened, but more is coming for the Stockyards’ newest development

(Fort Worth Star-Telegram)
Simpli.fi gets a mention as one of the tenant companies of Mule Alley in the newly redeveloped Fort Worth Stockyards.

To get the most out of your ad campaigns (political and otherwise!), reach out to us at hi@simpli.fi.