30
Sep
2019

September Recap: Simpli.fi’s Location-Based Targeting and Foot Traffic Attribution Continue to Lead the Way

09/30/2019

September was all about the fundamentals and getting back to the basics. Ultimately, programmatic advertising has (or should have) two goals: successfully identify and target a relevant audience, and accurately measure and report on attribution and campaign impact. Simpli.fi excels at both, which is why we’re recognized as one of the top programmatic platforms in the U.S. This month we explored in depth how and why our location-based targeting and attribution solutions are leading the industry in helping advertisers get the most value for their digital spend.

In case you missed something or just want to revisit, here are the best of Simpli.fi’s articles, stories, and features from September. See what’s been in the news about Simpli.fi and check out our most-read blog posts below!

 

September’s Top Blog Posts

This month’s top three blog posts get to the heart of why the Simpli.fi platform is so uniquely powerful. Topics covered include Simpli.fi’s Addressable Programmatic offerings and the ways we are revolutionizing how advertisers approach national campaigns; how Geo-Conversion Lift is changing the game by letting advertisers attribute an ROI to their digital ad spend; and, what our clients have to say about what makes Simpli.fi’s location-based targeting solutions so unique.

NO TWO NEIGHBORS ARE ALIKE: HOW ADDRESSABLE PROGRAMMATIC CAN HELP

It’s 2019, and advertisers shouldn’t be settling for a “one size fits all” national campaign approach to their digital advertising. Especially since Simpli.fi has a better way. Addressable Programmatic with Simpli.fi lets advertisers run national campaigns that target a relevant audience household by household. Check out the full post to see why this is so significant, and what it means for you.

DO YOU KNOW WHAT YOU ARE REALLY GETTING WITH YOUR DIGITAL AD BUYS?

The title says it all. Advertisers deserve to know the impact their campaigns are having and what it means for their ROI. And thanks to Simpli.fi’s Geo-Conversion Lift technology, they can. Online-to-offline attribution is the real proof point of digital advertising, which is why Geo-Conversion Lift is such a valuable tool for any advertiser running programmatic campaigns. Read the full post to learn how Simpli.fi is bringing accurate and transparent foot traffic attribution to programmatic.

LOCATION-BASED TARGETING: WHY SIMPLI.FI’S CLIENTS CAN’T LIVE WITHOUT IT

At Simpli.fi, we love testimonials. Why take just our word for it when you can hear directly from our clients? This post includes a testimonial video featuring Simpli.fi clients discussing what they love about our location-based targeting solutions. The full post also dives into the solutions themselves, so you can get a sense of why our clients are so pleased.

 

Simpli.fi in the News

This month we were thrilled to see Simpli.fi recognized by MarTech Advisor as a top programmatic advertising platform for 2020! It’s no surprise to us or our clients, but we are excited to see the programmatic industry continue to acknowledge the crucial role Simpli.fi is playing. September also saw Simpli.fi called out again by MarTech Advisor for being a popular adtech platform, and a Beet TV video featuring Rob Norman (former Chief Digital Officer at GroupM and current member of Simpli.fi’s Board of Directors).

TOP 5 PROGRAMMATIC ADVERTISING PLATFORMS FOR 2020 AND BEYOND

(MarTech Advisor)
Along with four other major programmatic ad platforms, MarTech Advisor named Simpli.fi as a top five platform for 2020 and beyond. The article includes a description of Simpli.fi and our capabilities, as well as some helpful hints to picking out a DSP that is right for you.

WHAT IS ADVERTISING TECHNOLOGY (ADTECH)? DEFINITION, ECOSYSTEM, PROGRAMMATIC, AND TRENDS

(MarTech Advisor)
This is an excellent article for anyone wanting a solid overview of the adtech landscape and programmatic advertising specifically. It also includes Simpli.fi in its list of popular adtech platforms.

CONNECT, DON’T BUILD: NORMAN ADVISES ON AD-TECH

(Beet TV)
Before joining Simpli.fi’s Board of Directors, Rob Norman spent decades as a key player in the digital advertising space. The question posed to him by Beet TV is whether ad buyers should take advantage of new tech or look to build their own solutions. We won’t spoil the whole interview, but the short answer is “no”. Rather, integration is the direction ad buyers should be moving towards. Check out the full summary and video at the link above.

Foot Traffic for New iPhone Varies Widely By City

(MediaPost)
Earlier this month, we used our Geo-Fencing technology to get a picture of how shoppers responded to the release of the iPhone 11 and iPhone 11 Pro. This was a great opportunity to showcase the power and value of Simpli.fi’s location-based targeting in action. Check out the full article to see the results.

 
The industry is recognizing what our clients have long known: Simpli.fi is a leader in getting digital ads to the right audiences, and measuring the impact those ads have on your bottom line. Why settle for less? Reach out to us at hi@simpli.fi. to get started.