Simpli.fi Approved for TAG Registry, Illustrates Its Commitment to Transparency in Advertising

23
Aug
2016
08/23/2016

Fort Worth, TX

Simpli.fi, the company that brings the power of programmatic advertising to localized campaigns, was recognized by the Trust Accountability Group (TAG) as one of the first 100 companies approved to participate in the TAG Registry. Companies such as Simpli.fi support this initiative applying to the TAG Registry, which verifies businesses “as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG.” The Group’s mission is to fight fraud, reduce ad-supported piracy, block malware, and increase transparency in the digital advertising ecosystem.

“We’ve built Simpli.fi on the premise of transparency, using unstructured data to more accurately and effectively optimize audiences,” said Frost Prioleau, CEO of Simpli.fi. “Companies like Simpli.fi that participate in the TAG Registry improve industry transparency while bringing about greater stability in a rapidly growing marketplace. We are proud to be TAG Registered, will participate in future TAG compliance programs, and look forward to continually delivering the best-performing localized programmatic campaigns.”

“TAG was designed to help create relationships between ad buyers, publishers and platform providers that are based on confidence and accuracy,” said Mike Zaneis, CEO of TAG. “Simpli.fi has demonstrated its commitment to transparency and disclosure to its partners, and we praise the company for setting an example of what’s right in the digital advertising industry.”

About Simpli.fi:
Simpli.fi is the leader in localized programmatic advertising solutions. Local media groups, multi-location brands, trade desks and local-focused networks leverage Simpli.fi’s ability to customize audiences to local needs, and to deliver superior performance on high volumes of localized campaigns across mobile, desktop, video, and social formats. For more information about the company or partnership opportunities, email hi@simpli.fi, call (800) 840-0768 or visit www.simpli.fi.

Follow Simpli.fi on:
http://simpli.fi
http://www.twitter.com/simpli_fi

http://www.linkedin.com/company/simplifi

https://www.facebook.com/Simpli.fiLocalizedProgrammatic/

Media Contact:
Sarah Hawley

Mockingbird Communications

Sarah@mockingbirdcomms.com

+1 480 292 4640