CEO Frost Prioleau Weighs in on Twitter/Square Possible Partnership in AdExchanger

10/20/2015 CEO, Frost Prioleau, comments in AdExchanger’s article “Why A Twitter/Square Hook-Up Would Make sense for SMBs.” Frost discusses the opportunity that lies within combining Square’s purchase data with interest-level data on Twitter to target shoppable tweets to users based off of things they’ve purchased in the physical world.

Although the synergy is certainly there for potential partnership between the two platforms, see why Frost, along with other thought leaders, believe the two are better off as separate entities.

Read The Article