Introduces Native Programmatic


Localized programmatic advertising leader combines benefits of its unique programmatic platform with performance of native, which brings the power of programmatic advertising to localized campaigns, today introduced its Native Programmatic advertising solution. This new solution combines the highly engaging nature of native ads with the precise targeting capabilities of’s platform, providing clients a significantly higher response rate, more granular delivery and deeper insight into campaign performance.

With Native Programmatic, enables advertisers to capitalize on this highly effective ad format, which is expected to account for nearly 75 percent of display ad revenue (BI Intelligence) by 2021. The addition of Native Programmatic to’s platform will provide further momentum to the company’s mobile advertising offerings, which currently account for 62 percent of its impressions served.


  • Six times higher response rate than traditional display ads
  • Ability to overlay targeting tactics for maximum reach potential
  • Can be optimized and delivered as part of a multi-channel advertising campaign
  • Ad units are personalized in real-time for each publisher site and individual user
  • Improved user experience with less intrusive ads
  • Delivery across all digital media types including mobile browser, in-app, desktop, etc.
  • Aligns with IAB LEAN guidelines
  • Emerging ad format with limited competition and expanding inventory

“Native Programmatic is delivering a 6X lift in response rates on our platform compared to other ad formats,” said Frost Prioleau, CEO of “By adding native to their new or existing programmatic campaigns, advertisers are improving both the performance and reach of their campaigns. Advertisers also gain the benefit of cross channel optimization, in which learnings about campaign performance are shared across tactics and formats.”

Native Programmatic will help continue to scale, along with the company’s strong mobile Geo-Fence offerings that target users based on their current or recent location. made its debut on the Inc. 5000 list in 2016 and continues to win awards related to localizing programmatic programs.

About is the leader in localized programmatic advertising. works with the largest buyers of localized advertising, including brands and their agencies, local media groups, networks, and trading desks. These companies depend on to customize ad targeting and content to local needs, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their targeted audiences. For more information about the company or partnership opportunities, call (800) 840-0768 or visit
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Media Contact:
Sarah Hawley
Mockingbird Communications
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