Localized programmatic advertising leader launches real-time reporting and analytics suite;
provides clients deeper campaign insights on-demand

Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today introduced its new Reporting and Analytics Center. This complete customer-facing reporting suite resides within the Simpli.fi user interface and provides users with the most transparent and richest data set available in programmatic advertising. With Simpli.fi’s Reporting and Analytics Center, advertisers can pull more useful and granular insights in real time regarding their programmatic campaigns, and fluidly make decisions about optimizing them based on campaign data.

Because of its unique use of unstructured data, Simpli.fi often reports on 1,000 to 10,000 targeting elements per campaign. This massive amount of data means that clients utilizing the Reporting and Analytics Center gain deeper and more granular insights into how their campaigns perform and can identify adjustments to enhance that performance.

“Simpli.fi’s use of unstructured data provides more granular targeting and improved performance on highly localized and/or personalized campaigns. Another benefit of unstructured data is that it enables our customers to gain deeper insights into audiences and campaign performance,” said Frost Prioleau, CEO of Simpli.fi. “As more and more clients look to measure attribution and ROI for their programmatic campaigns, our new Reporting and Analytics Center makes it easier than ever to do so quickly and efficiently.”

SIMPLI.FI ANALYTICS & REPORTING CENTER CLIENT BENEFITS:

• Access to the richest data set in programmatic;
• Extract data in real time through the Simpli.fi user interface;
• Track conversions by targeting and conversion fences via the new Geo-Conversion reporting function;
• Choose from 60+ pre-built report templates, or customize reports based on filters, pivot tables and more than 100 unique metrics
• Schedule reports for daily, weekly and monthly automatic delivery to an individual email address, or schedule group reports for a department / team;
• Create visualizations to make data easier to consume, analyze, find trends, etc., including heat maps, scatter plots and more; and
• Ability to easily export all reports as needed in seven different formats

Simpli.fi’s Reporting and Analytics Center is available now to all clients for no cost in the Simpli.fi user interface.

About Simpli.fi:

Simpli.fi is the leader in localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands and their agencies, local media groups, networks, and trading desks. These companies depend on Simpli.fi to customize ad targeting and content to local needs, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their targeted audiences. For more information about the company or partnership opportunities, call (800) 840-0768 or visit www.simpli.fi.

Follow Simpli.fi on:

http://simpli.fi

http://www.twitter.com/simpli_fi

http://www.linkedin.com/company/simplifi

https://www.facebook.com/Simpli.fiLocalizedProgrammatic/

Media Contact:

Sarah Hawley

Mockingbird Communications

Sarah@mockingbirdcomms.com

+1 480 292 4640