At Simpli.fi our world is data. It’s no exaggeration to say that we eat, sleep and breathe it. Our teams know that in programmatic, the quality and visibility into the data behind every campaign makes all the difference. But we don’t stop there. We also take data security and privacy seriously.
Today we’re thrilled to announce that for the third consecutive year, Simpli.fi has been honored for website security and privacy by the Online Trust Alliance (OTA). The Audit & Honor Roll is the de facto standard for recognizing excellence in consumer protection, data security and responsible privacy practices for the world’s top companies.
Being a leader in creating responsible privacy practices is a core part of how we conduct business,” said Frost Prioleau, CEO of Simpli.fi. “We deal in immense amounts of data and the safety, privacy, and security of that data will always have our attention at Simpli.fi. Congratulations to all the Honor Roll recipients.”
Simpli.fi employs a wide variety of inside and outside technology in an effort to enhance data security and privacy practices, while our internal tech identifies and filters fraudulent users and traffic on a daily basis. Our team helped to craft guidance to prevent ad fraud, we proactively initiate an annual security audit run by a third-party and belong to a number of organizations that reduce piracy, block malware, and increase transparency in the digital advertising ecosystem.
As the only comprehensive, independent online trust benchmark study, the ninth annual OTA Online Trust Audit evaluates websites in three categories: consumer protection, responsible privacy practices and security. Based on a composite weighted analysis, sites that scored 80 percent or better overall, without failing in any one category, received Honor Roll status.