Simpli.fi is delighted to be included as a finalist for “Best Ad Tech Tool” in the sixth annual Cynopsis Digital Model D Awards. Since its inception, the Cynopsis Digital Awards have honored the best in online video content and digital advertising at a must-attend event for digital media’s movers and shakers.
The finalists for this year’s awards represent 80 companies in over 45 categories, and include big industry names like CBS News Digital, Hulu, Warner Bros, SpotX, and NBC Sports Group. They will be recognized at an awards breakfast on Friday, November 9, at the Tribeca ThreeSixty venue in New York City.
Simpli.fi is extremely proud that the unique benefits of our online-to-offline attribution technology has been honored in such a prestigious fashion. In light of Simpli.fi’s inclusion in the Model D Awards, we would like to expand on how our Geo-Fencing with Conversion Zones and Geo-Conversion Lift make up the most powerful location-based mobile advertising solution on the market for driving and tracking online-to-offline conversions.
Location-Based Marketing Matters and Simpli.fi is Leading the Way
Location-based mobile marketing is more relevant than ever before—it continues to be one of the most effective ways to target the right person with the right ad at the right time. Put simply, we live in a mobile-obsessed society. Last year, 63% of smartphone users accessed their device at least once every 30 minutes. And there’s no question that location-based marketing is effective: 80% of marketers using location-based marketing have experienced growth in customer base, higher response rates, and increased customer engagement.
This exponential growth in mobile usage via smartphones and other devices has resulted in significant amounts of new unstructured data, making Simpli.fi’s localized programmatic platform uniquely poised to help advertisers leverage the power of mobile advertising. Simpli.fi’s Data Network covers 90% of all smartphone users, and we reach over 1.3 billion devices and serve ads on over 600,000+ apps. We see a staggering three billion records per hour and 500 million unique locations per day.
The bottom line is that Simpli.fi masters mobile. Our data scientists are committed to ensuring we use only the highest quality location data. Even after rigorous scrubbing, cleaning, and filtering of the data, Simpli.fi sees approximately 600x the amount of location data signals as compared to other solutions on the market. This passion for both quality and quantity of data is mandatory to succeed in mobile marketing today. Let’s take a closer look at our Geo-Fencing solutions and see why.
Up Your Location-Based Marketing Game with Simpli.fi
Simpli.fi’s Geo-Fencing is the most powerful location-based mobile advertising technology on the market. With Simpli.fi’s use of unstructured data, advertisers can target specific geographic areas with unprecedented precision and scalability. Our ability to geo-fence using custom shapes and sizes provides a high degree of granular localization and significantly less wasted impressions. And with variable recency, advertisers can target mobile devices from instant to up to 30 days out.
When combined with Conversion Zones and Geo-Conversion Lift, our Geo-Fencing solution becomes a powerful tool for effectively and accurately attributing online-to-offline conversions. Here’s how it works.
Using Geo-fencing with Conversion Zones, a custom shaped geo-fence is traced around an area where the advertiser wants to target customers (e.g. a competitor’s business, a venue, a specific part of town, etc.). Then, a virtual Conversion Zone is traced around one or more of the advertiser’s locations.
When a mobile user enters the geo-fenced location, they can then be targeted with the advertiser’s ad on their mobile device at any time within the desired range of recency (from instant to up to 30 days out). When the user enters the Conversion Zone with their mobile device and has previously seen the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion.
By using Simpli.fi’s Geo-Conversion Lift metrics, the advertiser can then determine which foot traffic was naturally converted vs. influenced by an ad. They can also successfully determine a number of new campaign converters which denote how many converters have not visited a business in the last 30 days, allowing Simpli.fi to filter out repeat visitors such as employees, vendors, service providers, and even the mailman.
How We’re Winning with Geo-Fencing
Simpli.fi has experienced significant growth due to client adoption of its Geo-Fencing product suite because of its industry-leading geo-location targeting and attribution capabilities.
Simpli.fi is honored to be a finalist in the Cynopsis Digital Model D Awards. Advertisers of all sizes are seeing the benefits of location-based marketing, and we are very pleased to offer a solution that helps them achieve their goals.
To learn more about how Simpli.fi’s Geo-Fencing can boost your location-based marketing efforts, contact us at hi@simpli.fi.