Company’s unique use of unstructured data for pinpoint targeting positions it as a leader in multiple data-focused categories
Simpli.fi, which brings the power of programmatic advertising to localized campaigns, announced today that it has been named a finalist in the 2nd annual Local Visionary Awards. Simpli.fi is a finalist in two categories:
- Best New Solution for Managing Local Data, and
- Most Creative Use of Data in Local Campaigns.
The Local Visionary Awards, hosted by Street Fight, celebrate brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success. On a daily basis, Street Fight covers innovative ideas and companies in local, and the Local Visionary Awards aim to see who rises to the top.
Both of the categories for which Simpli.fi is a finalist put a spotlight on companies and initiatives that leverage data to improve campaign performance and maximize return on localized advertising spend. As the programmatic platform built for local advertising, Simpli.fi enables clients to customize audiences and creatives to local needs and to achieve superior performance on high volumes of localized campaigns. Furthermore, Simpli.fi’s use of unstructured data gives marketers the ability to create dynamic audiences with pinpoint accuracy, optimize audiences in real-time, expand audiences instantly, and garner element level insights into audience behavior.
“We’ve always put data at the forefront of what we do, and we’re thrilled to be a double finalist in data-specific categories,” said Frost Prioleau, CEO of Simpli.fi. “Because we use unstructured data to optimize individual elements like location, contextual content, keywords searched, etc., our hyper-local campaigns provide the results our localized clients want and need.”
The 2nd annual Local Visionary Awards received 176 entries across 13 categories, and winners will be named at Street Fight’s 6th annual Street Fight Summit on Oct. 25th in New York City, where 400+ leaders in local marketing tech will gather to learn and network as they push the industry forward. The awards were judged by influential voices in the industry, including Matt Booth, CEO of Connectivity; Charity Huff, principal at Maroon Ventures; Brett Leary, head of mobile at DigitasLBI; John Jantsch, founder of Duct Tape Marketing; and David Card, director of research at Street Fight.
“We are very pleased with the finalists that emerged this year. They are truly demonstrating innovation that gets positive results. One goal of the Local Visionary Awards is to highlight companies and initiatives that may become models for the industry,” said Laura Rich, CEO of Street Fight.
For more information on the Local Visionary Awards, visit http://streetfightmag.com/local-visionary-awards-2016/.
About Street Fight:
Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce and technology. Street Fight produces a newsletter for over 9,000 daily readers, publishes commentary, original research, case studies, and how-to articles on their website, and hosts a series of live annual events to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit http://streetfightmag.com or contact us directly at firstname.lastname@example.org
Simpli.fi is the leader in localized programmatic advertising solutions. Local media groups, multi-location brands, trade desks and local-focused networks leverage Simpli.fi’s ability to customize audiences to local needs, and to deliver superior performance on high volumes of localized campaigns across mobile, desktop, video, and social formats. For more information about the company or partnership opportunities, email email@example.com, call (800) 840-0768 or visit www.simpli.fi.
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