Simpli.fi Releases Study Results from Survey of 100 Local Media Execs by an Independent Research Firm

Simpli.fi released the findings of a commissioned study of over 100 local media executives representing 29 major market DMAs conducted by Forrester Consulting on behalf of Simpli.fi. Guest speaker, Forrester Research, Inc. senior analyst, Susan Bidel, and Simpli.fi CEO, Frost Prioleau, discussed the opportunities and challenges programmatic marketing holds for local media publishers in a Webinar on Aug. 14.

A recording of the webinar and a downloadable version of the study, “Local Programmatic Creates a World of Opportunity: When Digital Marketers and Publishers Alike Overcome Barriers,” can be accessed at simpli.fi/local_programmatic.