Simpli.fi CEO, Frost Prioleau presented “Visible Data. Visible Success” to a packed room at the 2014 Newspaper Association of America MediaXchange conference as a participant in their inaugural Accelerator Pitch program. Simpli.fi was chosen as one of 8 Accelerator Pitch participants from hundreds of applicants.

In the presentation, Frost explained the benefits of unstructured data to local media publishers and networks.

“All the big data in a pre-packaged audience segment just doesn’t work well for a small business,” said Frost. “We allow local publishers to offer customized audience segments, automated optimizations and complete reporting transparency to deliver programmatic performance you can see.”