This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our political product page.

Political advertisers need a platform partner able to overcome their most problematic challenges. Those challenges include a low match rate on address list uploads, slow turnaround times, and a lack of service expertise. With Simpli.fi’s 90%+ match rate, single-day turnaround times, and dedicated team of service experts, we’re blazing a new trail ahead.

REACH MORE OF YOUR POLITICAL ADVERTISING LISTS FASTER IN FEWER STEPS

In years past, political advertising required a clearing house for address uploads. This process results in lower match rates, longer turnaround times, and more steps towards activation. Simpli.fi helps political advertisers reach more of their list faster in fewer steps. Take a look at the graphic below to learn how Simpli.fi accomplishes this:

*On Average
 

With our internal efficiencies, we onboard and activate address lists in a single day. We also reach 30-50% more of your address list with our superior 90%+ match rate. Simpli.fi’s solutions extract more value out of your lists and time. We help remove waste, leading to reaching more of your audiences faster. This helps increase your impact with voters, which drives stronger campaign results with a greater ROI.

Additionally, we offer active integrations with many trusted political data providers. Our ties with the top data providers (i.e., Aristotle, Data Trust, i360, L2, TargetSmart, Tunnel, and many others) gives way to simple solutions for political data activation. Our data onboarding solution applies to the above, as well as first-party CRM data.
 

ENGAGE POLITICAL AUDIENCES ACROSS ALL SCREENS WITH KEY PROGRAMMATIC MEDIA FORMATS

Simpli.fi offers political advertising delivery across every major programmatic media format. Whether you want to reach an audience with one ad type or many, we have a solution for you. The Simpli.fi platform supports CTV, display, video, mobile, audio, and native messaging.

Our political advertisers successfully pair these cross-channel capabilities with cross-device delivery. We serve targeted ads across connected TV, desktop, laptop, mobile, and tablet devices. In other words, we’re on the living room TV. We’re reaching iPhones, Androids, and other mobile devices. We’re delivering to iPads and Microsoft Surface tablets.

The options are endless when targeting web-connected devices in the world of digital. This proves especially successful when paired with our industry-leading 90%+ match rate. Political advertisers reach more of their audiences faster across all these device types. And they’re able to tailor messaging across major media formats for greater exposure.
 

ENHANCE YOUR ANALYTICS WITH THE HELP OF EXPERT SERVICE TEAM MEMBERS

Political advertisers reap the benefits of our best-in-class reporting solutions. We support a variety of goals ranging from reach to granular conversion reporting. Our platform measures success across all media and device types for every campaign.

Whether you measure goals online or offline, we have a solution for you. Track form fills, email registrations, donations, supporter sign-ups, and more web-based actions. Use our Transaction Value Reporting to associate a campaign’s return on ad spend (ROAS). Learn more about the impact of your ads via foot traffic measurement. See how increased foot traffic generates campaign lift with our Geo-Conversion Lift dashboards.

Pair that with our dedicated political service team for every campaign. With a full-fledged focus on political advertising, this team operates with expertise and agility. Let our campaign experts help your campaigns run with precision, accuracy, and agility.
 

MAKE A WINNING DECISION BY PARTNERING WITH SIMPLI.FI FOR POLITICAL ADVERTISING

We offer digital advertising’s most efficient solution for political data onboarding yet. These efficiencies put an end to data waste, prolonged turnarounds, and unnecessary steps. Get started with Simpli.fi’s political advertising solutions by visiting our political product page.

 
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