14
Jan
2020

The OTT/CTV Revolution: Why Adopting an OTT/CTV Advertising Strategy Matters in 2020

01/14/2020

It’s now 2020, and OTT/CTV advertising is clearly here to stay. In fact, it only continues to get bigger and more dynamic.

So why should advertisers care? Well, besides the massive breadth and scope of the OTT/CTV advertising opportunity, there’s the fact that this represents a huge leap in targeting capabilities from linear television. Put simply, with OTT/CTV advertising marketers get the impact of traditional TV ads combined with the precision of digital. At Simpli.fi, we have been on board with OTT/CTV advertising from the beginning, and are tremendously excited for what 2020 will bring for this space.

And here’s an important takeaway to keep in mind: we’re just getting started. Just like mobile, OTT/CTV advertising represents a new and exciting direction for the digital advertising industry. It’s time to jump on board.

“That, of course, is television’s Holy Grail: fewer, better targeted ads that consumers don’t mind watching and which brands will pay more money for. OTT/CTV may well be the place to fulfill this promise, as the combination of better data, better verification, and business models designed for addressable ad buys provides the ideal conditions for the birth of a new type of ad-supported ecosystem.” (Forbes)

 

 

 

The Best OTT/CTV Advertising Solution on the Market

So, what does Simpli.fi offer in the way of OTT/CTV targeting? We’re glad you asked. We offer three advanced targeting capabilities to ensure that our clients are leveraging OTT/CTV advertising to the utmost.

 

Addressable Targeting

Bringing the best in location-based targeting technology to OTT/CTV advertising, this method represents granularity in audience targeting down to the individual household-level. Simpli.fi achieves significantly more precision by using GPS and plat line data rather than an IP-based approach to target physical addresses so that only the right households and devices get targeted. Our household-level targeting has set the new standard for how granular a location-based marketing campaign can get.

This is an ideal way to leverage your own first-party data from CRMs and other sources. And if you don’t have access to your own address data, Simpli.fi can curate lists for you using our new Addressable Audience Curation tool.

Lastly, if you are worried about scale, don’t be. Simpli.fi can reach 126 million U.S. households! And with free list onboarding and the capacity to target one million addresses per campaign with unlimited campaigns, Addressable OTT/CTV targeting can scale as high as you need to go.

 

Behavioral Targeting

Simpli.fi’s Behavioral targeting method gives advertisers the ability to bring the precision of digital targeting to OTT/CTV by targeting users based on keywords, context, and other online behaviors. Behavioral targeting bridges the gap between OTT/CTV and other online behaviors, reaching across devices using our cross-device matching capabilities.

 

Demographic Targeting

Take advantage of numerous combinations of demographic variables to find and target the right audience, at scale, with the highest degree of precision in the industry. And with over 500 categories of household demographic, political, and economic variables to choose from, advertisers can target more than 126 million households.

 
Ready to make 2020 the year you dominate OTT/CTV advertising? Reach out to us at hi@simpli.fi to learn more.