As businesses evolve in an unstable economy, B2B marketers face increased difficulty identifying and reaching key decision-makers, while also measuring the success of their efforts. Simpli.fi offers B2B advertising partners the means to identify, target, and convert valuable leads through strategies specifically designed for engaging high-value audiences.
IDENTIFY HIGH-VALUE B2B ADVERTISING AUDIENCES WITH SIMPLI.FI’S CUSTOM AUDIENCE PLANNING TOOLS
One of the common hurdles B2B advertisers face is the ability to plan confidently, as there is often more confusion than clarity in reaching key decision-makers. No matter the industry, Simpli.fi provides the tools needed to identify these valuable users with custom, high-value audience creation for use in your advertising campaigns.
With our audience planning tools, you can curate a custom, household-level audience in real-time based on 3,000+ demographic variables. These targeting levers include factors such as job title, industry, and much more. Additionally, we offer the ability to create media plans with a clear understanding of your target audience. Our advertisers identify their audiences at a national scale, sized by the number of households and devices within those homes.
REACH KEY DECISION-MAKERS WITH CUSTOM B2B ADVERTISING TARGETING METHODS
To achieve desirable outcomes, B2B advertising plans require the ability to target with precision. Using Simpli.fi’s addressable technology, we provide marketers with a tangible way to reach key decision-makers with extreme accuracy. Our household-level targeting matches audience profiles and GPS data to a single plat boundary. This allows advertisers to target high-value audiences across any of the user’s web-connected devices identified at a specific property or address.
Within the Simpli.fi platform, you can reach your custom audiences with ease. First, identify the location of your target audience using zip codes, metro/DMA, states, or the entire country. Then, decide the targeting properties of your custom audience. For instance, let’s say we want to target business owners in Dallas-Fort Worth, TX. With the click of a button, we’ve created our custom audience. Now we can activate this high-value audience in a campaign with various creatives such as CTV, display, video, native, and audio ads to drive better performance.
CONVERT LEADS WITH YOUR B2B ADVERTISING EFFORTS USING SIMPLI.FI’S PERFORMANCE SOLUTIONS
Desirable outcomes are only desirable if they are measurable. By using Simpli.fi’s B2B advertising solutions, you gain access to valuable online and offline attribution metrics and insights. Gauge performance by tracking actions on your website and/or visits to a physical location with granularity down to the zip+4 level (i.e. one side of a street). This privacy-complaint reporting capability improves your ability to convert leads with measurable success.
It’s time to unlock your B2B advertising potential. Let Simpli.fi help get you there. By identifying, targeting, and converting high-value audiences, we make it easier for you to find and close new business opportunities with key decision-makers.
Ready to Unlock Your B2B Advertising Potential?
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