It’s no secret that OTT/CTV advertising is a massive opportunity for marketers—the combination of traditional TV ads’ impact and digital’s precision and measurement capabilities represents a new frontier of reaching consumer audiences.
However, as anyone familiar with this space knows, it can be confusing. Acronyms abound, and many marketers are still trying to familiarize themselves with the various terms surrounding OTT/CTV advertising; particularly the word “premium” as it refers to OTT/CTV advertising.
With that in mind, you don’t want to miss this next installment in our ongoing webinar series. Brian Garrigan (VP of Agency and Brand Sales at Simpli.fi) sits down with Lee Doyle (former Executive Director at GroupM) to discuss all things programmatic CTV. Among other topics, confusion around CTV will be dispelled, and clarity will be introduced on the differences between audience and content buying, reach, attribution measurement, and more. For anyone involved in digital advertising, this is not a webinar to miss.
Check out the full webinar below:
To learn how Simpli.fi can help drive your OTT/CTV advertising efforts, reach out to us at firstname.lastname@example.org.
And in case you missed them, check out the previous installments of this webinar series below:
- Localizing National Campaigns to Maximize Campaign ROI
- Programmatic Restaurant Marketing Before, During, and After COVID-19
- Opportunities for Advertising Agencies Coming Out of the Pandemic