ZTV bridges the reach of linear with the flexibility of streaming, so you can extend household coverage without paying typical CTV data premiums.

• It’s priced competitively with linear and gives you more precision than zoned cable by helping you quickly focus on the ZIP codes that best match your audience.
• When you need extra control, you can add PMPs, allowlists, and dayparting while still allowing support of a broad range of online and offline objectives with flexible attribution.

CTV Choice is Simpli.fi’s turnkey streaming TV offering for brand awareness—built for advertisers who want more control over their placement, but without premium margins.

• Your ads run on a curated allowlist of premium streaming publishers, giving you the unbeatable scale of the programmatic environment at a cost-effective price point.
• It’s also easy to apply CTV Choice across a variety of Simpli.fi targeting tactics.
• Activate it quickly through the Domain Library or lean on Simpli.fi’s award-winning Client Success team for hands-on support.

Simpli.fi CTV is our most comprehensive streaming TV solution, uniting audience planning, precise targeting, and transparent measurement. Apply custom allowlists and blocklists based on your goals, then reach viewers with unmatched targeting across addressable, behavioral, and demographic approaches, including the option to exclude linear TV subscribers for incremental reach. With measurement built in, you can easily connect CTV exposure to real outcomes by tracking online conversions or physical foot traffic.

Programmatic Guaranteed offers locked-in ad placements on the most premium streaming publishers. By securing impressions directly, you unlock exclusive opportunities across premium streaming publishers, networks, and apps. It’s also easier to plan, thanks to guaranteed impression delivery, while still allowing you to reach specific audiences based on factors like demographics, location, content genre, network, and more. With real-time execution, transparent reporting, and hands-on support from Simpli.fi’s award-winning Client Success team, Programmatic Guaranteed brings the confidence of direct deals to modern CTV.