Privacy Center
Welcome to the Simpli.fi Privacy Center. We built this centralized hub to give you complete transparency into our data practices and clear control over your personal information.
Quickly jump to any section:
Exercise Your Rights
Opt-Out
Privacy Notices
Cookie Policy
Industry Partners
This page serves as your single destination to understand the difference between how we handle traditional B2B contact data versus pseudonymous ad tech data, and to directly exercise your privacy rights.
Our Universal Privacy Commitment: At Simpli.fi, we believe privacy is a fundamental right, not a geographical privilege. Instead of treating consumers differently based on state lines, we honor and fulfill these privacy rights for all consumers universally, regardless of your state or country of residence.
Whether you need to review our specific privacy policies, manage your web cookies, opt out of targeted advertising on your devices, or submit a formal data subject request, you can do it all right here.
This portal allows you to manage your personal information requests in compliance with international and U.S. privacy laws. Simpli.fi will confirm receipt of the request within 10 days and respond within 45 days of your request.
Exercise Your Rights
You may exercise your rights by:
Filling out the below webform to exercise your rights. We may take reasonable steps to confirm your identity or by:
- Emailing us at privacy@simpli.fi
- Calling us at 800.840.0768
Right to Know / Access
The right to request that we disclose what Personal Information we have collected, used, shared, or sold about you, and to receive a copy of the specific pieces of that data.
Right to Delete
The right to request the deletion of your Personal Information that we have collected, subject to certain exceptions.
Right to Correct
The right to request that we correct inaccurate Personal Information we maintain about you.
Right to Limit the Use of Sensitive Information
The right to limit the use of precise geolocation data to only what is necessary to perform our services.
Right to Portability
The right to obtain a copy of your Personal Information in a portable, readily usable format.
Right to Non-Discrimination
We will not discriminate against you (e.g., deny you goods or services) for exercising any of your privacy rights.
Authorized Agents
For residents of certain states, you may designate an authorized agent to make a request on your behalf by verifying your identity and providing the agent with written permission to make a request on your behalf. An authorized agent may submit a request through the methods provided below. The consumer must give you a signed document that says you have permission to act on their behalf.
Opt-Out
You have Right to Opt-Out of Sale / Sharing / Targeted Advertising:
The right to direct us not to sell or share your Personal Information, or use it for targeted advertising. To exercise that right, please complete the process on each of your devices by visiting Opt-Out Page.
Opt-Out of Targeting Advertising
Please complete the process on each of your devices by visiting Opt-Out Page.
Simpli.fi Opt Out
- Opting out here will only opt out the device you are using to complete this opt out.
- If you clear your cookies, you will need to complete this opt-out again.
- This will only opt you out from targeted advertising, you will still continue to get advertisements on your device.
Industry Opt-Outs
Connected TV
Because our web opt-out cannot control your hardware, you must use your device settings.
- Roku: Go to Settings > Privacy > Advertising > Check “Limit ad tracking.”
- Apple TV: Go to Settings > General > Privacy > Turn on “Limit Ad Tracking.”
- Amazon Fire TV: Go to Settings > Preferences > Privacy Settings > Turn off “Device Usage Data” and “Collect App Usage Data.”
Mobile Device
We collect information that identifies your devices, which may include Mobile Advertising Identifiers (MAIDs) and Precise Location Data. To opt out:
- Apple (iOS): Go to Settings > Privacy & Security > Tracking, and toggle off “Allow Apps to Request to Track.”
- Android: Go to Settings > Privacy > Ads, and tap “Delete advertising ID” or “Opt out of Ads Personalization.”
Simpli.fi Privacy Notices
Privacy and consumer choice are top of mind at Simpli.fi. We strive to help advertisers, agencies, and publishers deliver the most relevant, interesting, and engaging advertising experiences to consumers.
We also believe you should have complete control over your data. Use the buttons below to review our privacy commitments.
Cookie Policy
To manage your cookie preferences, visit our Cookie Policy.
| Type of Request | Number Received | Number Complied | Number Denied | Median Response Time (Days) |
|---|---|---|---|---|
| Right to Know / Access | 9 | 9 | 0 | 34 |
| Right to Delete | 7 | 7 | 0 | 16 |
| Right to Correct | 0 | 0 | 0 | 0 |
| Right to Opt-Out of Sale/Sharing | 2 | 2 | 0 | 1 |
| Right to Limit Use of Sensitive Info | 0 | 0 | 0 | 0 |