Whose Cheeseburger Is It?

Simpli.fi analyzed 8 weeks of foot traffic across 20 U.S. metro markets and the top 20 burger QSRs. When customers can go anywhere — whose cheeseburger do they come back for?

What’s Inside?

Loyalty in the Real World: The Quick-Serve Restaurant Edition is Simpli.fi’s foot traffic analysis of burger QSR competition across the United States. This isn’t survey data or self-reported preference — it’s where customers actually went, and how often they came back.