— Who We Work With —

Local Media Groups

Media companies such as TV station groups, cable companies, newspaper holding companies, and radio groups turn to Simpli.fi for their digital solutions.

In addition to leveraging Simpli.fi's capabilities with localized campaigns, media companies depend on Simpli.fi to be their complete programmatic solution. At Simpli.fi, we understand the challenges of the local market from training and enablement to maximizing performance on high volumes of local campaigns.

Servicing over 150 Local Media Groups, Simpli.fi provides comprehensive solutions:

• Extend your core products
• Develop exclusive audiences that are optimized in real-time
• Use a simple and efficient fulfillment process
• Leverage your own data without needing an external data management platform
• Utilize proven online and in-person training and resources

Advertising Agencies & Multi-location Brands

Multi-Location Brands and Agencies leverage Simpli.fi's ability to provide superior performance on both national and local campaigns through the use of highly localized audiences. Nomenclature, local preferences, and buying habits vary from city to city. By optimizing audiences to local needs and delivering customized creative for different locations, Simpli.fi delivers improved performance compared to platforms that use pre-package segments and target nationally.

For brands and agencies, Simpli.fi provides comprehensive solutions:

• Real-time campaign management, insights, and reporting available through Simpli.fi's UI and API.
• Over 65,000+ active campaigns across all verticals.
• A streamlined workflow for setting up dozens or hundreds of localized campaigns.
• Use of unstructured data to target, bid, optimize, and report at the individual data element level across all creative types.
• A full-service offering, as well as an intuitive UI for those who want to manage their own campaign.

Trade Desks & Local-Focused Networks

Buyers who manage hundreds or thousands of campaigns of all sizes turn to Simpli.fi as their programmatic platform of choice.

Using Simpli.fi's unique capabilities to target and optimize through unstructured data, trading desks and networks can:

• Customize audiences to the needs of local markets.
• Quickly achieve high performance on campaigns of all sizes.
• Execute integrated campaigns across display, mobile, video, social and native programmatically.
• Efficiently manage and report on hundreds or thousands of concurrent campaigns.
• Leverage Simpli.fi's API to automate building, managing, optimizing, and reporting on campaigns.