Simpli.fi has been named a market leader by G2 in four primary categories, based on receiving a high customer satisfaction score and having a large market presence. The top-ranked recognition applies to the following areas:
- Demand-Side Platforms (DSP)
- Data Management Platforms (DMP)
- Mobile Advertising
- Display Advertising
LEARN WHAT CUSTOMERS RAVED ABOUT IN THEIR G2 REVIEWS TO RECOGNIZE SIMPLI.FI AS A MARKET LEADER
Nearly 90% of users rated Simpli.fi with a 4 or 5-star rating on G2. Additionally, more than 80% of those users would recommend Simpli.fi to others. What was it that led Simpli.fi to receive this recognition as a market leader alongside companies like The Trade Desk, StackAdapt, Basis, and others? It ultimately comes down to customer satisfaction, market presence, and an abundance of highly-rated features.
Simpli.fi’s highly-rated customer satisfaction reviews largely stemmed from the following scoring categories: quality of support, ease of setup, ease of use, and NPS (net promoter score). These areas focused heavily on our flexible service models and easy-to-use advertising platform. Within our platform, advertisers take advantage of some of G2’s highest-rated features for Simpli.fi, like geo-targeting, retargeting, and contextual targeting.
Visit Simpli.fi’s G2 profile to read more about what our customers think.
HOW SIMPLI.FI RECEIVED G2 RECOGNITION AS A MARKET LEADER FOR FOUR PRIMARY CATEGORIES
G2 ranks companies every quarter based on customer feedback provided on the G2 platform. Based on the results, organizations are placed into one of four sectors for each category: niche, contenders, high performers, and leaders. The recognition of a leader in any category is the highest result possible on G2’s platform. Simpli.fi received that level of recognition as a DSP, DMP, Mobile Advertising, and Display Advertising solution.
From a customer satisfaction perspective, G2’s scoring methodology focuses on the following criteria:
- Popularity and statistical significance based on the number of reviews received by G2
- Customer satisfaction with end user-focused product attributes based on user reviews
- Customers’ satisfaction with administration-specific product attributes based on user reviews
- Overall customer satisfaction and Net Promoter Score® (NPS) based on ratings by G2 users
- Quality and recency of customer reviews received
Additionally, they score each business based on its relative market presence. G2’s customer reviews affect this score, along with publicly available information and third-party sources. This unique combination of data generates category-specific scoring for each organization’s market presence. Paired with customer satisfaction scoring, businesses are placed into a sector of G2’s grid for each category.
COME WORK WITH A MARKET LEADER IN THE ADVERTISING TECHNOLOGY INDUSTRY
We’re grateful to receive this market leader recognition from G2. With high customer ratings and a large market presence, we’re honored to see some of our important solutions recognized. While we offer award-winning solutions for mobile and display advertising, our DSP and DMP consist of much more. Come learn about the rest of our solutions, including CTV, addressable, video, native, audio, retail media, and more.
Want to work with a leader in advertising solutions?
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