Programmatic CTV

Combine TV's reach and engagement with digital's targeting to maximize your relevance to global audiences through programmatic CTV.

Engaging Creative, Precise Targeting

Make a Measurable Impact

01

Experience Superior Targeting

With Simpli.fi's custom targeting options, you can leverage any available data point and connect with relevant audiences at the household level using a leading connected TV advertising platform.

02

Access Exclusive Inventory

Access all the leading marketplaces and unlock thousands of private marketplace deals for your CTV programmatic advertising campaigns.

03

Advanced Ad Targeting

Curate custom audiences with three distinct targeting methods: addressable, behavioral, and demographic. This level of precision makes programmatic CTV an essential tool for advertisers.

04

Plan Effective Campaigns

Use Simpli.fi's Rating Point Calculator to assess budgets and expected outcomes for your programmatic CTV campaigns before launch.

05

Measure Success with Confidence

Track in-store visits and web-based conversions from users who receive one of your CTV programmatic ads, ensuring measurable outcomes for your efforts.

06

Complement Your Linear TV Buys

Target at the zip code level to reach a relevant audience of CTV consumers based on demos and viewing habits.

Simpli.fi’s Addressable Geo-Fencing solution used GPS data paired with platlines to match each address to the exact physical location, shape, and size of the property. It then built target zones around each property for targeting devices with CTV campaigns.

additional in-store visits to over 60 retail locations.

video completion rate.

Let’s Get Started

Our experts are here to help elevate your advertising performance.

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Take advantage of Simpli.fi’s all-in-one media buying software or integrate individual tools. Every solution in our suite is purpose-built to deliver powerful results.
  • Addressable Advertising Solutions
    Target relevant audiences with household-level precision—reaching homes nationwide through Simpli.fi’s addressable advertising solutions.
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